Campus Series: Wayne Keene - Curiosity, Empathy, and Appreciation

Tech Sales is for Hustlers

A college degree doesn't make someone a good salesperson or a great steelworker. Good salespeople understand other people, listen to them, and know-how to communicate with them. Other things that define a salesperson include curiosity, empathy, appreciation, and even tolerance. But can students learn those things in college, or these qualities come naturally?

Dr. Wayne Keene, a professor at the University of Missouri, talks about his thorny path to success and his rich experience in different job positions - from a janitor at Walmart to a sales professor with a Ph.D. He shares the most valuable advice future salespeople will find helpful, including the challenges one must overcome to succeed.

In this episode of Campus Series, Dr. Wayne Keene and hosts Kristen Wisdorf and Libby Galatis talk about the importance of choosing the job you love over the money. How strong communication skills can help a salesperson grow, and how life can bring us to the most unexpected places.