Delivering Purposeful Visual Communications

Target Talks: Purposeful PR

In this episode of Target Talks, Sarah Bryars and Sam Kandiyali are joined by Spencer McPherson, Chief Creative Officer of Still Moving, a creative agency who produce dynamic and engaging photography and film for brands around the world.
Spencer begins (and ends) this episode by sharing stories of some of the many famous faces he has photographed, including Hillary Clinton, Vivienne Westwood and David Attenborough. Spencer, Sarah and Sam discuss how photography can create an emotional connection with the viewer, drawing similarities with other forms of purposeful communication and storytelling, designed to resonate with audiences.
Whether for fashion or financial services, Spencer explains how gaining the trust of his clients, and keeping an open dialogue throughout a project, has a significant impact on achieving the best results and success.
Spencer tells us how Still Moving conveys authenticity throughout their work by focusing on what the story or narrative of the content is, keeping the purpose of the project at the forefront of what they do.
The three also talk about their preferences on client briefs, the authenticity of visual content in corporate settings (including selective re-touching to avoid ‘distractions’) and how to stand out from the crowd in the business world, conveying culture through creative film and photography.
Listen in to their discussion in full to hear Spencer’s tips for organisations looking to produce purpose-driven film or photography. To contact Spencer, you can find him here on LinkedIn.
Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led.
You can reach the Target team at [e-mail] or call them on 01242 633100.
For more information about how Target can help you, head over to their website at www.targetgroup.co.uk.
Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.