How Homeowners & Investors Can Save Money on Property Taxes, with Ownwell Co-founder & CEO Colton Pace

Tangent 💚 Proptech

Colton Pace is a founder and currently the CEO of Ownwell, a Proptech company dedicated to democratizing access to real estate expertise and reducing the hidden costs of homeownership. Under his leadership, Ownwell helps homeowners and property owners identify and appeal overvalued property taxes, reduce insurance and utility costs, and manage other home‑related expenses through data, automation, and local expert teams. Before founding Ownwell, Colton served as an investor, asset manager, and venture capitalist, helping manage billions of dollars across various asset classes. He was part of funds that made early investments in companies such as Uber, Spotify, Redfin, Snowflake, UiPath, Zuora, and Grab.
(01:05) - VC to PropTech Founder
(03:10) - $797B Property Tax Problem
(04:48) - Ownwell Traction: 700K+ Homes and SMB/CRE
(06:18) - AI Plus 80 Consultants: How Appeals Get Done
(08:50) - Success Rates and Savings: Residential vs Commercial
(11:27) - Portfolio Case Study: 124 SFR Properties in Texas
(13:45) - Valuation Methods and Local Differences
(16:13) - Market Size: $50 to 60B Opportunity
(17:29) - Feature: CREtech - Join CREtech New York 2025 on Oct 21-22 for the largest Real Estate Meetings program. Qualified Real Estate pros get free full event pass plus up to $800 in travel and hotel costs.
(19:02) - Beyond Taxes: Insurance, Loans, Utilities, Concierge
(21:30) - Building Trust with Homeowners and CRE Owners
(24:03) - Advice for PropTech Founders Selling into Real Estate
(26:49) - Collaboration Superpower: Matthew McConaughey

💚 Learn more:
➡️ Visit Ownwell
➡️ Colton Pace on LinkedIn

💚 Feature:
➡️ CREtech: Join CREtech New York 2025 on Oct 21-22 for the largest real estate meetings program. Qualified real estate professionals get free full event pass plus up to $800 in travel and hotel costs. Must own or manage 1K+ resi units, or 1M SF of CRE to qualify.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

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