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S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships
Manage episode 303813708 series 2990372
Supercast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Supercast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network.
Main Points:
- Building a high quality podcast from the first episode
- How Darknet Diaries grew to $15,000 a month in paid memberships
- Getting podcast mentors through cold email
- What podcasters get wrong when asking for money from their listeners
Enjoy!
Join us in the FREE Supercast premium feed and you get to hear Jack talk about:
- 0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan
- 2:42 Why promo swaps are effective at growing podcasts
- 4:12 Winning awards and other marketing experiments
- 4:58 Leverage and getting featured in Apple podcasts
- 6:37 You don't need a large audience to start monetizing
- 8:42 If you want to start monetizing your show...
- 9:43 Price tiers, and why the $1 tier doesn't work well
- 10:59 Paid podcast marketing did not work well, here's why
Sign up here: premium.supercast.com
Timestamps
- 1:32 True crime meets cybercrime: What is Darknet Diaries?
- 2:23 Mixing podcasting and 10+ years in IT Security
- 4:06 From side project to going full-time
- 5:58 High quality standards from the very beginning
- 7:00 Growing Darknet Diaries from the start through blogging and Twitter
- 8:46 Jack Rhysider's mentors for Darknet Diaries
- 11:16 How Email led to Darknet Diaries' podcast growth
- 13:05 Pulling a Darknet Diaries story together through alerts
- 14:54 Describing the listener, and the Discovery Channel
- 17:51 Monetizing a podcast through Patreon and ads
- 20:20 Data-driven monetization and offering value to listeners
- 23:11 Go to the listeners, don't bring them to you
- 24:53 $15,000 a month in memberships and revenue transparency
- 27:23 What podcasters get wrong when asking for money
- 28:25 Sharing podcast stats and findings through lime.link
- 30:20 Megaphone.fm podcasts showing up on blocklists
- 34:00 The future of privacy in podcasting
- 35:23 What Jack Rhysider would do if he started all over again
- 36:17 The evolution of the Darknet Diaries team
Links
31 에피소드
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