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Scott D. Clary에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott D. Clary 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Lessons - Why Paid Advertising Doesn’t Work | Swish Goswami - CEO and Founder of TruFan

9:32
 
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Manage episode 429771620 series 2934427
Scott D. Clary에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott D. Clary 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.

Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.

Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.

Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/ZlkzafD4cJ4

Apple: https://podcasts.apple.com/us/podcast/swish-goswami-ceo-of-trufan-top-20-under-20-6x-entrepreneur/id1484783544?i=1000471615513

Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

695 에피소드

Artwork
icon공유
 
Manage episode 429771620 series 2934427
Scott D. Clary에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott D. Clary 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.

Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.

Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.

Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/ZlkzafD4cJ4

Apple: https://podcasts.apple.com/us/podcast/swish-goswami-ceo-of-trufan-top-20-under-20-6x-entrepreneur/id1484783544?i=1000471615513

Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

695 에피소드

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