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Scott D. Clary에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott D. Clary 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Lessons - How To Market Emerging Technologies | Aubrey Strobel - Head of Communications at Lolli

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Manage episode 444627348 series 2934427
Scott D. Clary에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott D. Clary 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Aubrey Strobel, Head of Communications at Lolli, delves into the innovative strategies behind marketing a new crypto project. Aubrey shares her approach to building brand credibility and making crypto accessible through creative and educational content.

Embracing a Unique Brand Voice: Aubrey explains how Lolli's strategy defies the conventional, serious approach of early crypto companies. By leaning into humor and approachability, Lolli has successfully differentiated itself from traditional financial institutions, positioning itself as the "fun bank" that makes crypto relatable to a broader audience.

The Power of Meme Marketing: Aubrey highlights the importance of using memes to engage with users, demonstrating that meme-based content can be an effective tool for brand recognition and user interaction. She shares how Lolli’s social media presence leverages meme marketing to connect with its audience in a fun and authentic way.

Building Personal and Brand Credibility: Aubrey shares her experience as the face of Lolli’s content, utilizing her background in broadcast journalism to create LolliTV, a weekly show that blends Bitcoin news, deals, and entertainment. This personal touch has helped build both her and the brand's credibility in the crypto space.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/zC7AjSoap90

Apple: https://podcasts.apple.com/us/podcast/aubrey-strobel-head-of-communications-at-lolli-how/id1484783544?i=1000528122861

Spotify: https://open.spotify.com/episode/5apOGiJrsEKxGX6NNx3Syr?si=09609671203f49fa

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

830 에피소드

Artwork
icon공유
 
Manage episode 444627348 series 2934427
Scott D. Clary에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott D. Clary 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Aubrey Strobel, Head of Communications at Lolli, delves into the innovative strategies behind marketing a new crypto project. Aubrey shares her approach to building brand credibility and making crypto accessible through creative and educational content.

Embracing a Unique Brand Voice: Aubrey explains how Lolli's strategy defies the conventional, serious approach of early crypto companies. By leaning into humor and approachability, Lolli has successfully differentiated itself from traditional financial institutions, positioning itself as the "fun bank" that makes crypto relatable to a broader audience.

The Power of Meme Marketing: Aubrey highlights the importance of using memes to engage with users, demonstrating that meme-based content can be an effective tool for brand recognition and user interaction. She shares how Lolli’s social media presence leverages meme marketing to connect with its audience in a fun and authentic way.

Building Personal and Brand Credibility: Aubrey shares her experience as the face of Lolli’s content, utilizing her background in broadcast journalism to create LolliTV, a weekly show that blends Bitcoin news, deals, and entertainment. This personal touch has helped build both her and the brand's credibility in the crypto space.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/zC7AjSoap90

Apple: https://podcasts.apple.com/us/podcast/aubrey-strobel-head-of-communications-at-lolli-how/id1484783544?i=1000528122861

Spotify: https://open.spotify.com/episode/5apOGiJrsEKxGX6NNx3Syr?si=09609671203f49fa

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

830 에피소드

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