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Branding Is Everything with Ruben Alvarez
Manage episode 318809100 series 3296393
Kris Sykes and Brian Goldsack, Brian Goldsack, and Kris Sykes에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kris Sykes and Brian Goldsack, Brian Goldsack, and Kris Sykes 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Success Fundamentals Podcast, Ruben Alvarez is joining Kris Sykes and Brian Goldsack. He is the founder of The Marketing Hunters and the host of the #INFORTHEKILL podcast that made it to the Top 5 Podcasts to listen to during COVID19.
Ruben shares the whole concept behind branding and what drove him to be a branding expert. He explains the idea that “the brand precedes the sale” and that gaining credibility is never original, it is simply borrowed from someone else's success. Ruben also shares how empowered he feels when he becomes comfortable doing what others are not willing to do for him to achieve his success.
Stay tuned to hear more about Ruben as he shares the different ways branding helps you and your business succeed.
HIGHLIGHTS
- Delivering an experience is now the focal point of branding
- A powerful brand leverages the principles of attention
- All credibility is borrowed
- Follow in the right people's footsteps of success
QUOTES
Ruben: “We work with this person and we work with this person and we're delivering this experience of we're relevant and we're new and we're not going to let you feel like we're this old company that just basically is outdated and irrelevant.”
Ruben: “All credibility is borrowed from somebody else. We never create our own credibility ever. I have a YouTube channel in which I review products. I am borrowing the credibility of the people's product's name to grow my name."
Ruben: "That's all it is with branding is you just don't want to compete with people. Ever. Just find a way to never compete with someone."
Follow Ruben on the following links below:
- Website: https://www.rubenalvarez.com/
- LinkedIn: https://www.linkedin.com/in/iamrubenalvarez/
Follow Success Fundamentals on the following links below:
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