How Danielle MacKinnon Created Big Success In A Narrow Niche

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추가했습니다 three 년 전

Eric Turnnessen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eric Turnnessen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span>

1
The Vanished

구독 취소

5 weeks 전5w ago

구독 취소

매달

Join us on a journey into the perplexing world of disappearances, where individuals vanish without a trace, leaving behind a void filled with questions and speculation.

3년 전 58:34

MP3•에피소드 홈

Over the past 13 years here at MemberMouse, we’ve seen our customers start successful membership sites in nearly every niche imaginable:

Japanese nail art
Handstand training
Paleo meal planning
Electronic bass music
Canadian natural textiles
Dating for single parents

The list goes on and on and on. Trust us.

And even though it’s become almost cliche to utter the advice…

“The riches are in the niches”

…more and more, this seems to be true.

If you’ve ever doubted the power of getting super narrow with your niche selection – or felt mildly afraid that no one will understand your idea because it’s too “weird” or too specific – we’re beyond excited to introduce you to our guest on today’s episode of the podcast.

She’s living proof that even the most esoteric and specific niches are full of people who are longing for deeper education and connection.

Her name is Danielle MacKinnon. She’s an animal communicator (also known as a pet psychic), author, and entrepreneur.

Over the past 8 years, Danielle has built a very successful online business that consists of membership sites, online courses, and private communities.

She joins us on the show today to share the story of how she became an animal communicator, started her online platform, and grew it into a thriving business.

If you’re working on an idea that you’re worried might be “too niche,” this episode is for you.

In it, Danielle shares a ton of helpful advice about trusting your intuition and following its lead.

93 에피소드

#Business #Eric Turnnessen

Subscription Entrepreneur

How Danielle MacKinnon Created Big Success In A Narrow Niche

Subscription Entrepreneur

published 3년 전

MP3•에피소드 홈

Over the past 13 years here at MemberMouse, we’ve seen our customers start successful membership sites in nearly every niche imaginable:

Japanese nail art
Handstand training
Paleo meal planning
Electronic bass music
Canadian natural textiles
Dating for single parents

The list goes on and on and on. Trust us.

And even though it’s become almost cliche to utter the advice…

“The riches are in the niches”

…more and more, this seems to be true.

She’s living proof that even the most esoteric and specific niches are full of people who are longing for deeper education and connection.

Her name is Danielle MacKinnon. She’s an animal communicator (also known as a pet psychic), author, and entrepreneur.

Over the past 8 years, Danielle has built a very successful online business that consists of membership sites, online courses, and private communities.

She joins us on the show today to share the story of how she became an animal communicator, started her online platform, and grew it into a thriving business.

If you’re working on an idea that you’re worried might be “too niche,” this episode is for you.

In it, Danielle shares a ton of helpful advice about trusting your intuition and following its lead.

93 에피소드

#Business #Eric Turnnessen

모든 에피소드

Subscription Entrepreneur

1
Exploring The Framework Of Success with André Chaperon 57:06

2 years 전57:06

나중에 재생

리스트

57:06

We are beyond excited to share this episode of our podcast with you today. This conversation was over 6-months in the making and we can't tell you how much joy it brings us to finally press *publish* on this post. Why's that, you ask? It's because our guest is none other than André Chaperon. If you're not already familiar with André and his work, you are in for a real treat. You see, it'd be almost impossible to tell the story of online marketing without devoting at least one chapter to André and his work. In fact, there is an entire chapter in Dotcom Secrets devoted to an email marketing concept he created. André is the creator of online courses like the Art of Email and Sphere of Influence - which have been carefully studied and used by tens of thousands of successful online entrepreneurs over the years. He rarely appears on podcasts and we are truly grateful for the opportunity to share his wisdom and perspective with you. And while it's true that André can teach you email marketing strategies that result in greater profits for your business, he's also capable of helping you realize something much more important. André is a systems thinker at heart and has a true gift when it comes to helping people understand the frameworks they need to succeed. And that's what this episode is all about. So, go grab yourself a cup of tea and be sure to pay attention. André freely shares from the wisdom he's acquired over his past 17 years of creating income online. We hope you enjoy!…

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1
How Haley Ingram Created A Profitable Membership Site In Just Two Months 37:14

2 years 전37:14

나중에 재생

리스트

37:14

Why did you become an entrepreneur? Starting a business is a risky path where success is far from guaranteed. If we had to guess your answer, we'd say the potential upside of entrepreneurship was too appealing to resist... The ability to control where, when, and how much you work The end of taking orders from a boss who doesn't appreciate you An earning potential that's limited only by your own vision and efforts And the possibility of reaching your full personal & professional potential ...or maybe you're a "natural born entrepreneur" who couldn't last more than one day in a regular job anyways. We know your type 😉. Either way, we all have to start somewhere, right? Something we've noticed throughout hundreds of conversations over the years is that the dreams of entrepreneurship often seem emerge at some of our lowest points. Like when you've been laid off from a job. Or have a big project shut down by the "higher ups" who don't even make an effort to see your true value. In these moments – as attractive as the idea of being your own boss or 10x'ing your income might be – all you can think of is escape. Escape from the day-job, the unfulfilling rat race, or the stifling corporate environment. And so, your singular goal becomes finding a way to replace your income and pay your bills so you have the footing to pursue your deeper dreams. The thing is, getting to this point can take awhile. For some entrepreneurs, they toil away for years on a side project before it ever comes financially viable. While this may be a "normal" part of entrepreneurship, there are exceptions to the rule. Our guest on today's episode of the podcast is one of them. Her name is Haley Ingram. She's the founder of a successful online business called Coffee & Contracts. They're a membership site that provides real estate agents with marketing tools and social media templates. When Haley started Coffee & Contracts three years ago, her goal was the same as so many aspiring entrepreneurs: to replace the income from her job as soon as possible. The amazing thing is that Haley managed to do this in just two months ! She really took that "as soon as possible" thing to heart. We're so excited to share this conversation with you because in it, Haley shares the exact steps she took to accomplish this. We also explore topics like: How you can harness the power of social media to quickly grow your business Haley's approach to consistent content creation and project management The importance of bringing your personality to your business And much more Haley is a really smart entrepreneur and we can't wait for you to learn from her journey.…

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1
Build A Business That Bursts Through The Noise with David Sherry 1:01:15

2 years 전1:01:15

나중에 재생

리스트

1:01:15

Does it ever feel impossible to stand out in a world that seems to be getting noisier each day? Have you ever wondered how you can find your voice and communicate in a way that resonates with your audience and builds a community? These are tough questions and their answers don’t come easy. The online marketing world is full of teachers, experts, and “gurus,” who are ready to sell you the latest tactics and strategies to hack your way to success. But the reality of things oftentimes looks much different. Tactics and “growth hacks” don’t work the way you think they will. So, what can you do? How can you identify the right areas of your business to work on? How do you know what the best next step to take is? For the answers to these challenging questions, we turn to our very special guest on today’s podcast episode: David Sherry . David is the founder of Death to the Stock Photo . Even if you’ve never heard of his company before, chances are high that you’ve seen their creative photos. Traces of their work can be found on websites across all corners of the internet. David created Death to Stock 6 years ago and successfully grew the company to over 500,000 subscribers and $1.5 million dollars in revenue without the use of advertising. He's a huge-advocate of word of mouth marketing and shares advice from his experience on how you can best implement it in your business. After building and growing Death to Stock, David now focuses his time and efforts on helping companies and brands succeed with effective, personal, and most of all human marketing. If you've ever felt like your marketplace is too noisy for you to stand out in or ever wondered if you can create a business and be yourself at the same time, this episode is for you. David shares how you can find your voice, create content that resonates with your audience, build momentum, and take the right next step in your business and marketing efforts. If you're tired of hearing regurgitated "tactics" and "techniques" from so-called experts, this episode will be a breath of fresh air for you. We hope you enjoy and benefit from this episode!…

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1
The Magical Way To Grow Your Business with Sam Garcia 53:38

2 years 전53:38

나중에 재생

리스트

53:38

What do you think of when you hear the word magic? Maybe your mind conjures up the image of a David Blaine wannabe – asking you to pick a card, any card with a bit too much bravado in their voice. Or perhaps you're transported to the wizarding world of Harry Potter – hearing Hermione correct Ron on the correct pronunciation of wingardium leviosa . And yet, for our guest on today's episode of the podcast, the word magic has a completely different meaning. For her, magic is a practice that you can use to grow your business. Her name is Sam Garcia, and she's the founder of a marketing agency called Dirty Alchemy. She helps entrepreneurs, experts, and coaches grow their online businesses through both practical and mystical means. Sam is an expert in everything from launch strategy, funnel design, content marketing, and copywriting. We're thrilled to share this episode with you today because Sam has a really interesting – and unconventional – approach to growing online businesses. As we hinted at earlier, Sam views the act of building your business as both a magical practice and a form of spiritual development. We have an expansive yet practical conversation that touches on a lot of things we don't hear many entrepreneurs talk about, like: What it means to externalize your energy as an entrepreneur A process you can go through to meet the soul of your business & How to tune into your emotions and nervous system for guidance This is a really fun and engaging episode that we hope you enjoy as much as we did.…

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1
How To Add New Recurring Revenue Streams To Your Business with Mike Cliffe-Jones 49:35

2 years 전49:35

나중에 재생

리스트

49:35

Ahh... recurring revenue. It's the dream, right? About as close as you can come to the mythical "pot of gold" at the end of the rainbow. When done right, recurring revenue can create a highly stable, predictable, and scalable income stream for your business. Plus, it comes in all different shapes and sizes and can be designed in a way that perfectly fits you and your business model. For example, recurring revenue can be generated through an online course, a digital content subscription, or even a private membership community. In fact, here at MemberMouse, we work with thousands of online entrepreneurs and business owners who are all hard at work building recurring revenue in one form or another. And Mike Cliffe-Jones — our special guest on today's episode of the podcast — is no exception. Before we introduce him to you, let us tell you the quick story of how this episode came to be in the first place. You see, Mike is a long-time listener of our show and recently sent us an incredibly nice note, thanking us for creating these episodes. After emailing back and forth a bit, we eventually hopped on a call to connect. As we got to know Mike and hear his story, it became clear that we needed to record an episode with him. Here's why: Over the past 12 years, Mike has quietly built a remarkable online business called Lanzarote Information. While he's not the sort of guy to brag about his achievements, we can tell you firsthand that he has a ton of wisdom to share with you about creating success AND recurring revenue online. In this episode, you'll discover how he started his online business in the first place, why he added a subscription revenue stream, and the important lessons he's learned since launching a private membership club and paid newsletter. And the best part? All of the ways to create recurring revenue you'll learn from Mike are clear, simple, and very straightforward. There are no 500-piece funnels or mind-boggling automations involved at all. We're beyond grateful for the opportunity to share this conversation with you and hope you enjoy it as much as we did.…

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1
The Life Changing Magic Of A Membership Site with Neil Asher 39:03

2 years 전39:03

나중에 재생

리스트

39:03

Neil Asher is my special guest on today’s episode of The Subscription Entrepreneur Podcast. If you’re not familiar with Neil, he's the founder of Aussie Online Entrepreneurs. They’re a membership business that’s helped over 5,000 people create profitable Amazon businesses over the past 9 years. In our conversation, you'll hear how Neil built an online membership site that now gives him the freedom and flexibility to travel the world, spend more time with his family, and positively impact the lives of thousands of people. We chat candidly about all things related to life, business, and entrepreneurship, exploring a number of engaging topics like: — The vital importance of community in the digital age — Why it’s so important to set the proper foundation for your membership from the very start — And Some of the specific MemberMouse features that have helped Neil add over $100,000 to his business Neil is an amazing entrepreneur and I'm grateful for the opportunity to share his wisdom with you today. As always, I'm your host Eric Turnnessen and this is The Subscription Entrepreneur Podcast.…

Subscription Entrepreneur

1
How Danielle MacKinnon Created Big Success In A Narrow Niche 58:34

3 years 전58:34

나중에 재생

리스트

58:34

Over the past 13 years here at MemberMouse, we’ve seen our customers start successful membership sites in nearly every niche imaginable: Japanese nail art Handstand training Paleo meal planning Electronic bass music Canadian natural textiles Dating for single parents The list goes on and on and on. Trust us. And even though it’s become almost cliche to utter the advice… “ The riches are in the niches ” …more and more, this seems to be true. If you’ve ever doubted the power of getting super narrow with your niche selection – or felt mildly afraid that no one will understand your idea because it’s too “weird” or too specific – we’re beyond excited to introduce you to our guest on today’s episode of the podcast. She’s living proof that even the most esoteric and specific niches are full of people who are longing for deeper education and connection. Her name is Danielle MacKinnon. She’s an animal communicator (also known as a pet psychic), author, and entrepreneur. Over the past 8 years, Danielle has built a very successful online business that consists of membership sites, online courses, and private communities. She joins us on the show today to share the story of how she became an animal communicator, started her online platform, and grew it into a thriving business. If you’re working on an idea that you’re worried might be “too niche,” this episode is for you. In it, Danielle shares a ton of helpful advice about trusting your intuition and following its lead.…

Subscription Entrepreneur

1
Value Nurturing: A Bold New Way To Grow Your Membership with Anne Janzer 53:17

3 years 전53:17

나중에 재생

리스트

53:17

Anne Janzer is our special guest on today's episode of The Subscription Entrepreneur Podcast. We're excited to share this conversation with you because Anne is the author of an amazing book called Subscription Marketing. In it, Anne makes the case for a new approach to marketing that's specifically designed to help membership and subscription businesses grow. She calls this approach "value nurturing." And it’s what we explore in today's episode. We dive deep into frameworks and strategies you can use to... Help your customers quickly find success with your product Create value outside of your product and align your business with your customers' values If you're building a recurring revenue business of any kind, this episode is for you. One last note before we get started: In the second part of my conversation with Anne, she mentions a guide that summarizes all the value nurturing strategies found in her book. If you'd like a copy of it, you can find it in the show notes of this episode. Just head on over to SubscriptionEntrepreneur.com/185 to get it. So without further ado, let's get to it!…

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1
The Fun Way To Build A 7-Figure Business with Jordan Gray 53:40

3 years 전53:40

나중에 재생

리스트

53:40

Let’s play a quick word association game: When you think about building your business, what thoughts, feelings, and ideas come to mind for you? Would you say it’s… Exciting Rewarding & Challenging? Or maybe you’d describe it as… Trying Stressful & Exhausting? To be honest, the reality of starting and growing a business is a big blend of all of these. And yet, our special guest on today’s episode of the podcast — Jordan Gray — chose a different word to describe the “gestalt” of his entrepreneurial journey. What word is that? You guessed it: FUN . If you’re not familiar with Jordan, he’s a relationship coach, writer, and online course creator. Over the past 8 years, he’s built a very successful online business that’s reached over 80 million readers, generated multiple seven figures in revenue, and transformed the lives of 10,000+ students. (all while having a lot of fun in the process) We are really excited to share our conversation with you today for one reason in particular: You see, most of the time when Jordan appears on a podcast, he’s there to talk about dating, relationships, and intimacy. This makes sense since he’s an expert in these areas… …but almost no one takes the time to ask him about his business. And that’s what today’s episode is all about. You’ll learn about Jordan and hear the story of how he found joy in building his business from the ground up. We’re grateful for everything that Jordan shares and sincerely hope you enjoy our conversation.…

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1
How To 10x Engagement Inside Your Membership Using Video Game Theory with Esai Arasi 55:15

3 years 전55:15

나중에 재생

리스트

55:15

Esai Arasi is my special guest on today's episode of The Subscription Entrepreneur Podcast. I'm really excited to share our conversation with you because Esai is a membership engagement expert. For over 12 years, she's helped entrepreneurs design membership experiences that encourage course completion, build community engagement, and boost member retention. In fact — in a fitness membership — Esai was able to 10x member engagement and lift retention by almost 90%. She does this by combining the power of personality types, video game theory, and tech automation. This is a highly practical episode where you'll discover the systems and frameworks she uses to create engaged memberships. Plus, you’ll learn how to implement them in your own business. One note before we get started: In the second part of our conversation, Esai shares a specific way you can use MemberMouse to identify the most and least engaged people in your membership. She does this with the assistance of a tool called Zapier. If you're not familiar with Zapier, it's an amazing tool that helps you connect different software that you use and trigger automated tasks. If you want to implement the strategy she teaches you, be sure to sign up for a free Zapier account. So without further ado, let's get to it! I'm your host Eric Turnnessen and this is the Subscription Entrepreneur Podcast.…

Subscription Entrepreneur

1
How Jordan Layman Built A Real Life Membership Community 1:13:04

3 years 전1:13:04

나중에 재생

리스트

1:13:04

Jordan Layman is my special guest on this episode of The Subscription Entrepreneur Podcast. Jordan is the co-founder of a business called Idea Fab Labs. They're a "maker space" that gives people access to high-tech tools and educational workshops — sort of like a gym for artists and creatives. What's fascinating is that Jordan uses MemberMouse to manage an in-person facility. Instead of protecting pages and videos on a website, he's protecting access to laser cutters and 3D printers in a physical space. In our conversation, Jordan shares some thought provoking ideas about memberships, the sharing economy, and the power of a creative community. This is one of our most unique episodes to date and I can't wait for you to learn from Jordan. So without further ado, let's get to it! I'm your host Eric Turnnessen and this is the Subscription Entrepreneur Podcast.…

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1
What Really Goes On Behind The Scenes Of A Growing Membership Community with Rachael Dietrich 57:10

3 years 전57:10

나중에 재생

리스트

57:10

Do you ever wish you could take a peek behind the scenes of a successful membership site? We do. It'd be fascinating to see how they deliver their content, what tools they use, and how their member engagement stats look. This is one of the reasons we love having conversations with entrepreneurs on our podcast. We get to sit down with them for an hour and hear about how they tackle the day-to-day challenges that come with running a content and community business. Challenges like: What can we do to make sure our existing members stay engaged? How many emails should we send in our new member onboarding series? Where should we host our community? A Facebook group? Or something else? That's why we're thrilled to share today's episode with you. Our special guest is Rachael Dietrich. She's the operations manager of a thriving membership community called Front Row Dads. They offer online courses, monthly challenges, in-person retreats, and more to help fathers become "family men with businesses" rather than "businessmen with families". Over the past 3.5 years, Rachel has helped Front Row Dads nearly quadruple the size of their community. She's involved with everything that happens inside the Front Row Dads membership – from new member onboarding, technology selection, community management, and more. She's super knowledgable about what really goes into running a successful membership community. If you've ever wanted a behind the scenes tour of a growing membership, this is your chance. We hope you enjoy our conversation with Rachael as much as we did.…

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1
How To Build A Thriving Community That Converts with Neely Quinn 53:15

3 years 전53:15

나중에 재생

리스트

53:15

Have you ever wanted to build a business around a topic, activity, or field you're deeply passionate about? It's kind of the dream, right? Getting to work on something day in and day out that's fueled by your natural interest and enthusiasm. And for our special guest on this episode of our podcast – Neely Quinn – that dream became a reality back in 2013 when she started TrainingBeta. They're a membership site that provides people with world-class training programs, nutrition consulting, and educational resources for rock climbers. We're really excited to share this conversation with you because Neely reveals what really goes into turning a passion project into a profitable business. We explore the systems and strategies she’s put in place over the past few years to attract a loyal audience, create engaging content, and manage her growing team. If you've ever wondered what really goes into building a successful membership site, this episode is for you.…

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1
What It Really Takes To Grow A Profitable Pilates Membership with Emma Jory 42:02

3 years 전42:02

나중에 재생

리스트

42:02

Imagine for a second that you’re an expert fitness instructor. You’ve learned from the best in the world, taught in-person classes for a decade, and even own a successful brick-and-mortar studio. But you’re totally burned out and ready for a change. Instead of scaling your in-person teaching, you want to better leverage your time and energy by building an online business. The only thing is that you’re brand-new to online entrepreneurship. Where do you start? What do you do first? These are the questions that our guest on today’s episode of the podcast faced 7 years ago. Her name is Emma Jory and she’s the founder of ePilates Online. Emma joins us on the show today to share the highs and the lows from her experience building her online pilates membership site. Emma is a lovely person with a ton of valuable insights to share with you. We hope you enjoy this conversation as much as we did. EPISODE HIGHLIGHTS 1:26 – Meet Emma Jory! 6:28 – How Emma transitioned from a brick-and-mortar pilates studio to an online platform 15:20 – A look at the way Emma creates, delivers, and markets her content 21:02 – How Emma manages the time she spends with free vs. paid members 28:54 – Emma shares some helpful pilates exercises for busy entrepreneurs 32:29 – The advice Emma wishes she received when she started her online business 40:57 – Where you can learn more about Emma…

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1
How To Start, Grow, And Sell A Membership Site with Luke Ward 55:12

3 years 전55:12

나중에 재생

리스트

55:12

Luke Ward is my special guest on this episode of The Subscription Entrepreneur Podcast. I'm excited to share our conversation with you because Luke recently achieved something many entrepreneurs dream of: He successfully sold his business – a membership site called BassGorilla. And in our conversation, we travel through all of the key stages that led up to that moment – from starting, growing, and ultimately finding the right buyer for his business. Something I love about Luke's journey is that he initially started his membership site as a side project. He had no experience with tech, marketing, or course creation and learned everything he needed as he went along. In this episode, Luke freely shares so many helpful tips and strategies you can use to grow your business and I sincerely hope you enjoy it. As always, I'm your host Eric Turnnessen and this is The Subscription Entrepreneur Podcast.…

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How Danielle MacKinnon Created Big Success In A Narrow Niche