How To 10x Engagement Inside Your Membership Using Video Game Theory with Esai Arasi

Subscription Entrepreneur

Esai Arasi is my special guest on today's episode of The Subscription Entrepreneur Podcast.

I'm really excited to share our conversation with you because Esai is a membership engagement expert.

For over 12 years, she's helped entrepreneurs design membership experiences that encourage course completion, build community engagement, and boost member retention.

In fact — in a fitness membership — Esai was able to 10x member engagement and lift retention by almost 90%.

She does this by combining the power of personality types, video game theory, and tech automation.

This is a highly practical episode where you'll discover the systems and frameworks she uses to create engaged memberships. Plus, you’ll learn how to implement them in your own business.

One note before we get started:

In the second part of our conversation, Esai shares a specific way you can use MemberMouse to identify the most and least engaged people in your membership. She does this with the assistance of a tool called Zapier. If you're not familiar with Zapier, it's an amazing tool that helps you connect different software that you use and trigger automated tasks. If you want to implement the strategy she teaches you, be sure to sign up for a free Zapier account.

So without further ado, let's get to it!

I'm your host Eric Turnnessen and this is the Subscription Entrepreneur Podcast.