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049 - Micah Vetter: Beyond Logos, Building a Brand That Tells Your Story
Manage episode 443172704 series 3512003
Lisa Huff에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lisa Huff 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome back to Stylist Soul Tribe Conversations! In this episode, I’m thrilled to be joined by branding expert, Micah Vetter, owner and creative director of Vetter Design Co. Micah specializes in helping entrepreneurs define their unique position in the market and build visual systems that communicate their story authentically.
Micah shares her journey from studying graphic design at Illinois State University to running a successful branding studio. We dive into the heart of what branding really means—beyond logos and colors—and how a brand should reflect the values and mission of your business.
During our conversation, we talk about:
- Branding as storytelling: How to make your brand more than just visuals.
- Authenticity: Why aligning your brand with your core values attracts your ideal clients.
- The beauty industry’s branding challenges: How salon owners can break away from the mold and stand out.
- The power of understanding your audience: Why knowing your target market is essential for creating a brand that resonates.
- Brand identity vs. personal identity: How to create a brand that represents your business, without losing your personal values.
Micah also gives actionable tips for creating a brand that feels personal and powerful, and shares exciting news about her upcoming rebrand and expansion!
If you’re ready to rethink your brand, gain clarity, and take control of your business narrative, this episode is for you.
Key Takeaways:
- Your brand is more than just visuals—it’s the story you’re telling.
- Authentic branding happens when you align with your core values.
- Stand out in a saturated market by embracing what makes you unique.
- Understand your audience’s needs and desires to create a compelling brand identity.
- There’s a difference between your personal identity and your business brand, but they should complement each other.
About Micah Vetter: Micah Vetter is the founder of Vetter Design Co, a branding studio that helps entrepreneurs define their business identity and communicate it through stunning visual design. With multiple awards and experience teaching at Illinois State University, Micah has helped countless small business owners refine their branding and achieve their goals.
Connect with Micah:
- Instagram: @vetterdesign.co
- Website: Vetter Design Co.
Make sure to subscribe and share this episode with fellow stylists and entrepreneurs who are ready to elevate their brand!
Use code: BLACKFRIDAY for 30% off the Mindset to Magic course now!
Connect with Lisa Huff
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