Reels 101 For Business: Everything You Need to Know to Start Growing Your Brand on Instagram (part 1)

Strut It: Bold Visibility through Instagram Marketing

If you’re not creating Instagram Reels for your business yet, you’re leaving money—and clients—on the table. Do you feel Reels might be the secret sauce to growing your business, but you’re unsure where to start? This episode is for you! I’m breaking down why Reels should be central to your Instagram marketing strategy and sharing an easy-to-follow method to help you get started today.

Plus, you’ll hear a real-life story about stepping out of my comfort zone during my biggest speaking engagement to date—and how that ties into your journey as a business owner. Let’s dive in and get real about Reels!

What You’ll Learn in This Episode:

• [02:30] The Power of Reels: Why Instagram Reels are the most effective content format for reaching new audiences.
• [06:15] Boosting Brand Visibility: How Reels help you get in front of people who don’t yet follow your brand.
• [08:25] The Triple E Formula: Create educational, entertaining, and emotional content that connects with your ideal audience.
• [12:15] How the Algorithm Works: Demystifying how Instagram sorts and prioritizes content—and what that means for your Reels strategy.
• [17:40] Reels vs. Paid Ads: Why organic content can be just as impactful as paid ads.
• [21:10] Building Confidence on Camera: Overcome your fears and start showing up authentically for your audience.
• [25:30] Reel Success Stories: A behind-the-scenes look at how my Reels strategy helped grow my business by 84% in a year—without spending a dime on ads.
• [28:45] Next Steps for You: Simple, actionable tips to start creating scroll-stopping Reels today.

⏭️Don’t Miss This: Next week, you’ll learn the seven viral Reel ideas and formulas you can swipe for your business—so make sure you subscribe to Strut It!
EPISODE LINKS:

Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth
• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"

Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.