Why 90% of Marketing Goals Fail (And How to Be the 10%), feat. Diana Klochkova

StrategyCast

Lori Jones from Avocet Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lori Jones from Avocet Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

17d ago 44:36

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Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

04:47 Adapting and Learning in Marketing
08:25 Conflicting Objectives in Teams
12:16 "Straightforward Marketing and Math Insights"
15:12 NBA Teams' Digital Transformation Insights
20:13 "Flexible Objectives in Ad Campaigns"
22:41 Balancing Brand and Growth Strategies
25:17 Pioneering Social Media Strategy
29:44 Lead Utilization Issues at Twitter
32:31 Refreshing Change at Omnicom
35:47 Massive Twitter Ad Spend Showdown
40:24 Audience Understanding in Leadership
41:13 "Choose Your Battles Wisely"

==Where You Can Find Us==

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