How to Create Winning Marketing Strategies Without Chasing Trends, feat. Marcel Nahm

StrategyCast

Lori Jones from Avocet Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lori Jones from Avocet Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

22d ago 38:15

MP3•에피소드 홈

What if your biggest marketing obstacle isn’t bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

06:20 Opportunity Assessment Limitations
10:20 "Marketing Insights at Pepper & Hershey"
12:07 Bringing Consumer Insight to Operations
17:25 "Strategic Differentiation for Brand Growth"
19:55 "Diagnostics to Strategy: Making Choices"
24:41 Assessing Strategic Opportunities
26:59 Brand Stretching Limits: Arm & Hammer
31:55 Integrated Marketing Key to Success
34:49 Ad Tech Mistakes and ROI Challenges
37:24 Marketing Basics: Broad, Inclusive Reach

==Where You Can Find Us==

Website: https://strategycast.com/
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