How to Translate Marketing Metrics into Boardroom Language, feat. Michelle Bank

StrategyCast

Lori Jones from Avocet Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lori Jones from Avocet Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

16d ago 35:34

MP3•에피소드 홈

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

06:59 Rethinking Brand Metrics
09:46 Outdated Perception of Marketing
12:51 Evaluating Marketing Spending and ROI
15:24 Managing New Product Launch Expectations
18:11 "Marketing's Role in Boardrooms"
21:09 Balancing Strategy with Quality Metrics
26:26 CMO Strategy: Aligning with Objectives
29:20 Effective One-on-One Communication
33:35 Fostering Innovation Through Pilot Projects

==Where You Can Find Us==

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