How This CMO Turned “Vanity Metrics” Into Real ROI, feat. Charlie Treadwell

StrategyCast

Lori Jones from Avocet Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lori Jones from Avocet Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

27d ago 42:30

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==Let's Break It Down==

05:44 Revenue Ties Trump Vanity Metrics
08:23 "Sales Needs Marketing Air Cover"
14:41 Challenges of Multi-Touch Attribution
16:19 "Balancing Data Tracking with Direct Inquiry"
19:04 Revenue-Driven Opportunity Alignment
25:05 "Driving Revenue: Key to Justification"
27:50 Strategic AI Implementation in Business
30:06 Prioritizing Personalization in Prospecting
32:41 Automated Sales Brief Generation

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#Business #Marketing #Agency #Growth #Lori Jones from Avocet Communications #Experts