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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Content Ideas for Boring Industries
Manage episode 433730027 series 3568897
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Some industries, as many a social media manager will tell you, are easier to create content for than others.
They’re just a little…sexier if you will.
Other industries, especially among service providers, can be… seemingly boring.
But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content.
In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries.
There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion.
By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience.
Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction!
Episode Highlights:
- Strategies for content creation in "boring" industries
- Importance of brand awareness and educational content in social media marketing
- Real-world examples of successful behind-the-scenes and community engagement posts
- Trust-building content like customer testimonials and employee spotlights
- Tips for non-salesy calls to action and engaging user interactions
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
30 에피소드
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