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S17E12: Establishing A Partner-Sales Ecosystem with The Peak Beyond COO Jen Dye (Season Finale!)
Manage episode 326369947 series 2926727
Rajiv Nathan and Startup Hypeman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rajiv Nathan and Startup Hypeman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort.
Jen Dye has a different approach.
She believes selling can and should be a team effort.
Not just with your internal team members, but alongside external partners.
The Peak Beyond's founding team has been able to reach nearly $1 million in ARR — without a single dedicated sales hire — by building a Partner-Sales ecosystem that helps ensure the majority of their leads come through warm referrals or as part of a larger sale alongside other companies' products.
All season long we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working alongside The Peak Beyond for their Series A round.
In our season finale, Jen shows us how partnerships have helped them grow inside the budding Cannabis retail industry.
Find Jen online:
LinkedIn: https://www.linkedin.com/in/jenniferldye/
Find MORE online:
Website: https://www.thepeakbeyond.com/
This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.
Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com!
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