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GTM3-2: Expanding Your TAM to Increase Revenue with Cardio Diagnostics CEO Meesha Dogan
Manage episode 409795403 series 2926727
Rajiv Nathan and Startup Hypeman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rajiv Nathan and Startup Hypeman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The 3-letter acronym every startup obsesses with is TAM.
But what is your TAM comprised of, and specifically WHO makes up your TAM?
When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.
That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.
This forced them to expand their TAM in order to successfully penetrate the market and grow revenue.
And with a team of just 10 they've managed to go public on the NASDAQ.
Their Co-founder & CEO, Meesha Dogan, steps to the mic in this week's episode to share how they have strategically charted their market and TAM to win the big deals that take a long time to close, and the small deals that turn around quickly.
Find Meesha online:
Find Cardio Diagnostic online:
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This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.
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