Artwork

Alan Spicer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alan Spicer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

What Is RPM? [RPM vs CPM on YouTube] {ep 064)

7:40
 
공유
 

Manage episode 276163580 series 2511426
Alan Spicer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alan Spicer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

YouTube recently added ROM to youtube analytics. Any time a new stats metric is add to the system it normally means something big. So today I am going to explain to you What Is RPM? How does RPM affect my/your channel? How to improve RPM? How to increase cpm? and CPM vs RPM.

What Is RPM? - RPM is a simple metric that compares your total revenue against your views. It's calculated by multiplying all your revenue reported in YouTube Analytics (including ads, YouTube Premium, Channel Memberships and Super Chat and Super Stickers) by 1,000, and then dividing it by total views in the same time period.

RPM means revenue per mille, and tells you how much you earned per thousand views. To calculate your RPM, your estimated revenue is divided by your total views in the same time period.

Your estimated revenue includes revenue from ads, YouTube Premium, memberships, Super Chat and Super Stickers. This is the actual revenue that you earned after YouTube's revenue share.

Total views is defined as all views, including views that weren't monetised.

Because RPM is calculated with your share of the revenue and includes views that weren't monetised, it's typically lower than the playback-based CPM.

What is CPM? - Cost per 1000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. You'll see a few different CPM metrics in YouTube Analytics: CPM: The cost an advertiser pays for 1,000 ad impressions. An ad impression is counted any time that an ad is displayed.

Playback-based CPM means effective playback-based cost per mille, and tells you how much advertisers paid per thousand monetised playbacks.

To calculate your playback-based CPM, the total revenue from ads is divided by estimated monetized playbacks. An estimated monetized playback happens when a viewer sees at least one ad impression when watching one of your videos.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/startcreatingpodcast/message
  continue reading

99 에피소드

Artwork
icon공유
 
Manage episode 276163580 series 2511426
Alan Spicer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alan Spicer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

YouTube recently added ROM to youtube analytics. Any time a new stats metric is add to the system it normally means something big. So today I am going to explain to you What Is RPM? How does RPM affect my/your channel? How to improve RPM? How to increase cpm? and CPM vs RPM.

What Is RPM? - RPM is a simple metric that compares your total revenue against your views. It's calculated by multiplying all your revenue reported in YouTube Analytics (including ads, YouTube Premium, Channel Memberships and Super Chat and Super Stickers) by 1,000, and then dividing it by total views in the same time period.

RPM means revenue per mille, and tells you how much you earned per thousand views. To calculate your RPM, your estimated revenue is divided by your total views in the same time period.

Your estimated revenue includes revenue from ads, YouTube Premium, memberships, Super Chat and Super Stickers. This is the actual revenue that you earned after YouTube's revenue share.

Total views is defined as all views, including views that weren't monetised.

Because RPM is calculated with your share of the revenue and includes views that weren't monetised, it's typically lower than the playback-based CPM.

What is CPM? - Cost per 1000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. You'll see a few different CPM metrics in YouTube Analytics: CPM: The cost an advertiser pays for 1,000 ad impressions. An ad impression is counted any time that an ad is displayed.

Playback-based CPM means effective playback-based cost per mille, and tells you how much advertisers paid per thousand monetised playbacks.

To calculate your playback-based CPM, the total revenue from ads is divided by estimated monetized playbacks. An estimated monetized playback happens when a viewer sees at least one ad impression when watching one of your videos.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/startcreatingpodcast/message
  continue reading

99 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드