Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 2)

Standard Deviations with Dr. Daniel Crosby

Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

10M ago 44:28

MP3•에피소드 홈

Tune in to hear:

- Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand?

- What’s the importance of a hook or conflict within a corporate brand story?

- How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue?

- What are some brands that effectively make their customers the hero of their brand story?

- What role does a “villain” play in a brand’s story and is this usually another business (e.g. competitor) or more ideological in nature?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

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