Phil Bray - Effective Marketing in a Noisy World

Standard Deviations with Dr. Daniel Crosby

Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 47:47

Tune in to hear:

How did Phil pivot from a financial advisor position to roles focused on marketing?
Why is a clearly established marketing strategy so critical as a starting point and what does this look like, practically?
How important is it to have an affinity for, or direct tie with, the niche client group you may serve (e.g. first responders or dentists)?
What should be top of mind for content creators as they strive to stand out in a world inundated with content?
What does the path look like from someone realizing they need an advisor to landing on your webpage and even filling out a contact form? What can be done to facilitate this process for would be clients?
What can advisors do to have a better digital presence, aside from the obvious of having a well-crafted website?
Why does Phil suggest advisors share knowledge freely on LinkedIn and elsewhere?
Can marketing help with client retention for next gen and widowed clients?

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Compliance Code: 1350-OAS-5/29/2024

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published 6M ago