The Life of an In-House Creator

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Eden Liu is a live streamer and podcaster who has taken the content creation world by storm. Eden shares her unique journey from podcasting to becoming an in-house creator for Camo Studio, shedding light on the evolution of her career and the strategies she employs to create engaging content.

Eden’s story is a fascinating one, starting as a fan of sports podcasts and evolving into a seasoned live streamer. She opens up about her unconventional path, the challenges she faced, and the skills she developed along the way. From her early days of podcasting to her current role at Camo Studio, Eden’s experiences offer valuable insights for aspiring creators.

In this episode, we dive into the nitty-gritty of what it means to be an in-house creator. Eden discusses the importance of community engagement, the balance between personal creativity and brand alignment, and the impact of live streaming on audience interaction. She also shares her tips for handling zero-viewer streams and the significance of preparation and practice in live content creation.

Key Points:

1. Eden’s Unconventional Path:

• Transition from podcast listener to live streamer.
• The impact of early podcasting experiences on her current approach.
• Learning from other creators and applying those lessons.

2. In-House Creator Role:

• Balancing brand guidelines with personal creativity.
• The importance of live streaming and real-time audience interaction.
• Building and maintaining a community around the brand.

3. Practical Tips for Creators:

• Handling zero-viewer streams with prepared topics and monologues.
• Importance of authenticity and building genuine connections.
• Leveraging AI and other tools for content creation.

4. Community Engagement:

• The value of offline events and in-person interactions.
• Creating a welcoming and inclusive atmosphere in live streams.
• Engaging with the audience and building a loyal following.

Resources:

• Camo Studio: Camo Studio
• Follow Eden Liu: Twitter @PikachuLiu
• Office Hours Live Streams: Camo’s YouTube Channel

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