Player FM 앱으로 오프라인으로 전환하세요!
217: Boosting conversions and why so much advertising is a waste of money
Manage episode 411232041 series 2390512
School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land.
- AdNews - Advertising street furniture in Sydney moved in favour of pedestrians
- MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing
- SMC216 – Is your post-tour process up to scratch?
- SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing
- SMC178 – How to market your school’s arts events
- SMC187 – How to execute the perfect conversion event
- SMC209 – How to grow marketing’s influence within your school
- John Le Cras – Why so much advertising is a waste of money
- Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
218 에피소드
Manage episode 411232041 series 2390512
School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land.
- AdNews - Advertising street furniture in Sydney moved in favour of pedestrians
- MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing
- SMC216 – Is your post-tour process up to scratch?
- SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing
- SMC178 – How to market your school’s arts events
- SMC187 – How to execute the perfect conversion event
- SMC209 – How to grow marketing’s influence within your school
- John Le Cras – Why so much advertising is a waste of money
- Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news
Got more questions for Charlie and the team? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com
218 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.