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Expert Podcast Planning Strategies: How to Create a Successful Show with Charlotte Lewis-West
Manage episode 445218488 series 3463560
Seven Million Bikes Podcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Seven Million Bikes Podcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
"Podcast audiences absolutely love consistency." - Charlotte Lewis-West
Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.
The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.
Key Takeaways:
- Identify your audience and niche to tailor your podcast format and tone (04:58)
- Develop a clear objective and success metrics for your podcast (09:14)
- Consistency is crucial for podcast success and audience retention (34:35)
- Short-form content can significantly boost podcast visibility (27:28)
- Understand regional preferences for podcast consumption (audio vs. video) (29:26)
Chapters and Timestamps:
04:58 - The importance of podcast planning
09:14 - Developing a podcast strategy
14:58 - Understanding your audience and niche
19:00 - Effective podcast promotion techniques
24:23 - Advertising platforms for podcasts
27:28 - The power of short-form content
29:26 - Audio vs. video podcasting
34:35 - Long-term benefits of podcast planning
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