AI for Authentic Business Growth with guest expert Abha Malpani-Naismith

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

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AI is changing the game for entrepreneurs—but are you using it the right way?

If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could streamline your workflow, save you hours of time, and help you grow your business—without losing your authentic voice?

In this episode, I’m sitting down with AI Brand & Content Specialist Abha Malpani-Naismith to dive deep into:

✅ Common content creation mistakes entrepreneurs make and how to fix them

✅ How female solopreneurs can use AI tools like ChatGPT to scale their business without sacrificing authenticity

✅ Misconceptions about AI that might be holding you back

✅ Practical AI-powered strategies to create consistent, engaging content across platforms

AI is here to stay, but how you use it makes all the difference. Tune in to learn how to integrate AI into your content marketing—without sounding robotic!

Connect with AI Brand & Content Strategist Abha Malpani-Naismith

Abha Malpani Naismith is a digital PR and social media specialist, writer, and AI enthusiast based in Dubai. With 17+ years in PR, writing, and social media, she left her 9-5 to build a flexible, fulfilling career as a mother of two.

An early adopter of AI, Abha helps female founders and working mums leverage AI and no-code tools to work smarter and earn online. Through workshops, group programs, and courses, she makes AI accessible—no tech background required.

A journalist by heart, in her free time, she writes about sustainability and business impact. You can check out some of her writing, here.

Linkedin: https://www.linkedin.com/in/abhamalpani/
My website: https://www.abhamalpaninaismith.com/
Instagram: https://www.instagram.com/abhamalpani

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챕터

1. AI for Business Growth Introduction (00:00:00)

2. Abha's Journey from Corporate to AI (00:10:32)

3. Mistakes to Avoid When Using AI (00:17:31)

4. Creating Consistent Brand Content (00:29:07)

5. Simple AI Strategies for Beginners (00:38:20)

6. Key Tasks to Delegate to AI (00:47:01)