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What is the Difference Between SEO and PPC?
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Rob Mackley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rob Mackley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Small Business Magic Podcast. Starting, running and growing a small business is really hard work. It can be tough, lonely and thankless. But, it can also be immensely rewarding, exciting and even magical! And that is what the Small Business Magic Podcast is all about. What can you do in your business right now, to bring more of those magical moments as you grow your business.
We'll be covering topics that are essential to small business success such as marketing, sales, systems and processes, outsourcing, hiring, leadership, motivation and loads of more topics, presented in each episode by an expert in one of these fields.
In the first episode, I will be talking about the difference between SEO (Search Engine Optimisation) and PPC (Pay Per Click) - AKA Google Ads.
The main difference between SEO (Search Engine Optimisation) and PPC (Pay Per Click) is that SEO allows you to appear in the search engine results for free, whereas PPC is where you pay to appear in them. As the name suggests, with PPC you pay each time someone clicks on your advert.
With most searches in Google, the first four websites listed will be PPC Ads and have the word ‘Ad’ next to them, and the next 10 will be the free organic results.
For the long version of the answer listen to this episode of the Small Business Magic Podcast.
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