Manage episode 294427065 series 2936744
Welcome to the Small Business Magic Podcast. Starting, running and growing a small business is really hard work. It can be tough, lonely and thankless. But, it can also be immensely rewarding, exciting and even magical! And that is what the Small Business Magic Podcast is all about. What can you do in your business right now, to bring more of those magical moments as you grow your business.
We'll be covering topics that are essential to small business success such as marketing, sales, systems and processes, outsourcing, hiring, leadership, motivation and loads of more topics, presented in each episode by an expert in one of these fields.
In the first episode, I will be talking about the difference between SEO (Search Engine Optimisation) and PPC (Pay Per Click) - AKA Google Ads.
The main difference between SEO (Search Engine Optimisation) and PPC (Pay Per Click) is that SEO allows you to appear in the search engine results for free, whereas PPC is where you pay to appear in them. As the name suggests, with PPC you pay each time someone clicks on your advert.
With most searches in Google, the first four websites listed will be PPC Ads and have the word ‘Ad’ next to them, and the next 10 will be the free organic results.
For the long version of the answer listen to this episode of the Small Business Magic Podcast.