Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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Jenny Marks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jenny Marks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Six Figure Flower Farming
모두 재생(하지 않음)으로 표시
Manage series 3590751
Jenny Marks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jenny Marks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.
…
continue reading
40 에피소드
공유
모두 재생(하지 않음)으로 표시
Manage series 3590751
Jenny Marks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jenny Marks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.
…
continue reading
40 에피소드
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1 39: How to implement systems (to get your time back and make more money) 24:01
24:01 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요24:01
나중에 재생 나중에 재생 리스트 좋아요 좋아요“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear In this episode, host Jenny Marks breaks down the power of systems —how they can save you time, labor, and money , and why every farm (big or small) should have them in place. She shares real examples from her own farm, including: How implementing a weekly weeding system eliminated time-consuming hand-pulling. A harvest board system that keeps track of yields without lost notes or missing data. How simplifying ranunculus transplanting cut labor by 80% and saved thousands of dollars. Plus, Jenny walks through her two-step process for creating systems that will make your farm run more efficiently and give you more freedom in your schedule. Want to see how these systems work in real life? Join Jenny at her Lean Flower Farming: Systems + Efficiency Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day on high-earning high tunnels ). 📌 Register now at: www .trademarkfarmer .com /lean Did you enjoy this podcast? Please leave us a review on apple or Spotify! Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com…
1 38: Where 60% of our revenue comes from (and how you can do it too) 18:28
18:28 나중에 재생 나중에 재생 리스트 좋아요 좋아요18:28
나중에 재생 나중에 재생 리스트 좋아요 좋아요In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason to give up. In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm. Did you enjoy this podcast? Please leave us a review on apple or Spotify! Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com…
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you. In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation. Check out Wickham Farms: https://wickhamfarms.com Did you enjoy this podcast? Please leave us a review on Apple or Spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com…
Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up. I’ll walk you through: How I started my farm with no loans or outside funding. The importance of keeping costs low and budgeting for profitability. Why focusing on profit margins (not just revenue) can make or break your business. How a three to five-year spending plan can help you prioritize investments. The game-changing value of buying used equipment and materials. By the end of this episode, you’ll have actionable strategies to avoid debt while building a thriving flower farm, plus the confidence to make smart financial decisions for your business. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com…
Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed: Basic flower pricing industry standards Why prices vary so much The importance of understanding your costs and how it affects the prices you charge so be sure to go back and listen to episode #34 first. In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower prices. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com…
Cut flower pricing can be tricky to nail just right in your business. If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you! In this two-part episode series on pricing, I’ll be starting off discussing: Basic flower pricing industry standards Why prices vary so much in the flower world The importance of understanding your costs and how it affects the prices you charge Part two on pricing will be published in episode #35. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com…
1 33: Win-win farmer-florist relationships with Ellen Frost of Local Color Flowers 1:05:23
1:05:23 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:05:23
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Jenny interviews Ellen Frost of Local Color Flowers ( http://www.locoflo.com/ ) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists. There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly. If you sell to florists, or buy local flowers - you’re gonna want to hear this episode. Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/ellen-frost-of-local-color-flowers Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com Ellen Frost at LoCoFlo: http://www.locoflo.com/…
1 32: How to get time back for money-making tasks (with our real labor numbers) 25:54
25:54 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:54
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm… and if it’s even contributing to your bottom line ? In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable. By the end of this episode, you’ll have a better understanding of how to make time on your farm for the important things that move your business forward. Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/how-to-get-time-back-for-money-making-tasks Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com…
Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person. If you want to find a better way to plan out your season - this episode is for you. Business planning is one of the most important skills to have in order to achieve your business goals. In this episode, Jenny will walk you through her 5 step business and crop planning process so you can have an incredible 2025. Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-plan-your-best-year Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com…
Curious about what flowers you’re making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm. In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farm’s overall profit and revenue. She highlights the importance of tracking your numbers, understanding which crops yield the most profit and revenue, and the significance of customer demand in crop selection. At the end of this episode, you’ll have a whole new understanding of analyzing data to make better decisions for the profitability of your business. Register for the free marketing masterclass HERE ( http://www.trademarkfarmer.com/masterclass ). Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/the-2024-numbers-are-in Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com…
1 29: How to know if a flower farming online course is right for you 34:43
34:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요There are a lot of things to ask yourself to figure out if an online flower farming course is right for you. A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay off. In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a return on your investment. Register for the free marketing masterclass HERE ( http://www.trademarkfarmer.com/masterclass ). Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/how-to-know-if-a-flower-farming-course-is-right-for-you Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com…
Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN. Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me. She said: This was the BEST farm workshop ever! And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!! Plus we have already exceeded our income from last year after only 6 months. I would say the ROI was beyond what I can calculate! So, so, so worth it. I hope you keep offering it so other farmers can benefit as much as we did!” In this episode I chat with Jennifer all about the skills she learned, how she implemented them, and decisions she made to triple her farm revenue and close in on that elusive 6-figure/year mark. Want to end up like Jennifer, or learn more about starting and building a profitable flower farm business?, Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass) . Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary - https://www.trademarkfarmer.com/all-podcast-episodes/jennifer-kouvant-100k-this-year Take a free flower farm business course: www.trademarkfarmer.com…
Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen? Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you’re just not sure what to focus on to reach your goals. If you want to start actually making money from your flower business and start paying yourself what you deserve, it’s time to stop overthinking, procrastinating, and doubting yourself. And in this episode, Jenny tells you how. She teaches 5 steps you can take to work towards building a wildly successful flower farm business this year. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass) . Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-a-wildly-profitable-business-2025…
1 26: How this farmer achieves a 90% customer retention rate (AND brought her husband on the farm) 1:11:19
1:11:19 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:11:19
나중에 재생 나중에 재생 리스트 좋아요 좋아요Customers cost a lot of money and effort to get. If that’s the case, how do you keep the customers you already have coming back for more? And what if you want to do it all with your spouse by your side? In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm . Heather and John share how they managed to achieve a 90% customer retention rate in their flower CSA program, grow their business profitably and thoughtfully, and bring John to work on the farm with Heather in the process. Want to achieve a 90% customer retention rate like Heather and John, or learn more about building a profitable flower farm business? Register for the free marketing masterclass HERE ( http://www.trademarkfarmer.com/masterclass ). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! -Follow Jenny on instagram: @trademarkfarmer - Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/heather-durkel-brook-and-blossom -Take a free flower farm business course: www.trademarkfarmer.com…
Which is more effective now: social media or email marketing? If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up. In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I’ll be sharing how I personally use an email list in my own business. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass) . Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/does-email-marketing-work-for-flower-farmers Take a free flower farm business course: www.trademarkfarmer.com…
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