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SHE-com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SHE-com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How SHE Turned a Side Hustle into a Gifting Empire with Melissa Wilkinson from Personalised Favours

58:43
 
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Manage episode 443065258 series 3484464
SHE-com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SHE-com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.

From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands like Porsche and Lamborghini, Melissa's story is full of invaluable insights for anyone looking to scale their e-commerce business.

Melissa opens up about the unexpected twists and challenges along the way, including how winning a laser engraver at a trade show was the catalyst that led her to quit her day job and go all-in on her dream. She also shares the lessons learned from international expansion, navigating brand growth, and maintaining a diverse, happy team of 50 to 70 employees.

We dive into:

✨ The early days: How Melissa started Personalised Favours as a side hustle while still working full-time.

✨ Scaling challenges: From working out of a garage to moving into a 1,800 square metre warehouse with 12 laser engravers.

✨ Winning moments: How Melissa won her first engraver and used it to transform her business.

✨ Corporate orders: Fulfilling personalised gift orders for Porsche, Lamborghini, and Australian Idol.

✨ International expansion: Melissa’s lessons from entering the U. market, including the branding challenges of selling to different countries.

✨ Peak season madness: Juggling 2000SKUs…and what happens when Melissa sells out of stock

Join us for an insightful episode filled with practical tips and entrepreneurial wisdom from Melissa Wilkinson, a true SHE-com success story.

Resources and Links:

Visit Personalised Favours to explore their range of products.

Follow @personalised_favours on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
  continue reading

47 에피소드

Artwork
icon공유
 
Manage episode 443065258 series 3484464
SHE-com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SHE-com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.

From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands like Porsche and Lamborghini, Melissa's story is full of invaluable insights for anyone looking to scale their e-commerce business.

Melissa opens up about the unexpected twists and challenges along the way, including how winning a laser engraver at a trade show was the catalyst that led her to quit her day job and go all-in on her dream. She also shares the lessons learned from international expansion, navigating brand growth, and maintaining a diverse, happy team of 50 to 70 employees.

We dive into:

✨ The early days: How Melissa started Personalised Favours as a side hustle while still working full-time.

✨ Scaling challenges: From working out of a garage to moving into a 1,800 square metre warehouse with 12 laser engravers.

✨ Winning moments: How Melissa won her first engraver and used it to transform her business.

✨ Corporate orders: Fulfilling personalised gift orders for Porsche, Lamborghini, and Australian Idol.

✨ International expansion: Melissa’s lessons from entering the U. market, including the branding challenges of selling to different countries.

✨ Peak season madness: Juggling 2000SKUs…and what happens when Melissa sells out of stock

Join us for an insightful episode filled with practical tips and entrepreneurial wisdom from Melissa Wilkinson, a true SHE-com success story.

Resources and Links:

Visit Personalised Favours to explore their range of products.

Follow @personalised_favours on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
  continue reading

47 에피소드

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