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Gold Medalists, Goats and other RSA Takeaways
Manage episode 483852412 series 3659199
Look Left Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Look Left Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
RSA 2025 brought the noise — literally and figuratively — and in this episode, Bryan and Jennifer unpack what mattered most (and what didn’t). From goats on the show floor to guerrilla marketing strategies off-site, they dig into what vendors got right, what got lost in the flash and why a clear booth message still beats a gimmick. Plus, a surprise Olympic lesson from Olympian Peekaboo Street. If you missed RSA — or your feet are still recovering — consider this your smart, snappy recap.
Bryan and Jenn discuss:
- The evolving landscape of conference marketing and booth strategies.
- Unexpected networking opportunities beyond traditional lead generation.
- The growing impact of policy and government influence in cybersecurity.
- Personal connections that make industry events meaningful.
- Alternative approaches to conference participation for emerging tech companies.
Pro tip: Use conferences like RSA as a strategic reset button for your marketing approach. Listen, learn and level up your industry game.
Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!
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챕터
1. RSA Conference Overview and Initial Impressions (00:00:00)
2. Booth Position and Effectiveness (00:01:13)
3. Alternative Presence Strategies (00:03:21)
4. Policy and Government Influence (00:05:09)
5. Personal Connections and Networking (00:06:01)
6. Marketing Takeaways and Best Practices (00:09:24)
12 에피소드
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