Chinese Design & the Making of a Multinational Brand: Danny Du

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Bryce Whitwam and Ali Kazmi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bryce Whitwam and Ali Kazmi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

11M ago 47:40

MP3•에피소드 홈

This episode focuses on the elements behind Chinese design, its unique characteristics, and how it's shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now at BASF's Creation Center as APAC design lead, has marked him as a leader, bringing Chinese design aesthetics to the world.
1. What does it take for a Chinese brand to be truly multinational? Do they design for China or a global audience? Which comes first?
2. Is "less is more" now more accepted by Chinese consumers, or do they prefer design elements that are touched up?
3. Is there an expectation that Chinese consumers want everything that impacts design?
4. How important are product partnerships and brand collaborations?
5. What's a design brainstorming session look like? How do you inspire your team to be creative?
6. Does designing sustainable products deter design innovation or help it?
7. Any advice for young designers getting into the business? Will AI impact it?
8. A/B Test: Brand, Brand, Brand
Danny Du on Linkedin: https://www.linkedin.com/in/dannydu/
For everything ShanghaiZhan: http://zhanstation.com/

ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

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