Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
On Set Life Podcast, our studio - 4 The One Studio, interviews all walks of life in the entertainment industry to hear their inspiring stories - the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind-the-scenes life of filmmaking. Join us every week in Studio One! We will be launching a new episode EVERY TUESDAY! Go LIKE & SUBSCRIBE to our channel, so you don't miss out! Learn more about our studio at www.4the1studio.com and check out our 3D tour under the Studio Spaces tab. We are a Houston, TX based production studio aiming to change the world one story at a time! Contact us to be a guest or to get more information on the studio! Email: info@4the1studio.com…
👤 About Brad: Brad Rushing is an experienced cinematographer with a career spanning over three decades, known for his work in feature films, commercials, music videos, and documentaries. Based in Los Angeles, Brad began his journey in Houston, Texas, and has built a reputation for blending technical expertise with creative ingenuity to deliver compelling visuals. His adaptability and passion for storytelling have allowed him to thrive across a variety of projects, from high-profile productions to independent ventures. A strong believer in the power of collaboration and innovation, Brad approaches every challenge as an opportunity to create meaningful and impactful work. 🎙️Follow Brad: Instagram: https://www.instagram.com/bradrushingdp/ YouTube: https://www.youtube.com/channel/UCbkXb3V3xefaRjYZvdXSQOw LinkedIn: https://www.linkedin.com/in/bradrushing/ Facebook: https://www.facebook.com/bradrushing Bluesy: https://bsky.app/profile/bradrushing.bsky.social Links: https://bradrushing.bandcamp.com/ https://bradrushing.hearnow.com/go-from-the-film-holiday-harmony https://open.spotify.com/artist/0EE6K39eHFKA6NFegZ5elj https://music.apple.com/us/artist/brad-rushing/1484665567 https://www.amazon.com/music/player/artists/B07ZJY1TGZ/brad-rushing…
Kirby and Justin Betancourt are a dynamic creative duo with over 15 years of experience in photography, filmmaking, and production. Based in Texas, the couple has built their careers by combining their individual strengths—Kirby's passion for cinematic visuals and production organization, and Justin's expertise in directing and storytelling. Together, they have worked across various industries, from fitness branding to narrative short films, always striving to push creative boundaries while fostering a collaborative spirit. Their unique approach blends artistry with practicality, making them a powerful team both on and off set. On Set Life Podcast, our studio - 4 The One Studio, interviews all walks of life in the entertainment industry to hear their inspiring stories - the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind-the-scenes life of filmmaking. Join us every week in Studio One! We will be launching a new episode EVERY TUESDAY! Go LIKE & SUBSCRIBE to our channel, so you don't miss out! Learn more about our studio at www.4the1studio.com and check out our 3D tour under the Studio Spaces tab. We are a Houston, TX based production studio aiming to change the world one story at a time! Contact us to be a guest or to get more information on the studio! Email: info@4the1studio.com…
On Set Life Podcast, our studio - 4 The One Studio, interviews all walks of life in the entertainment industry to hear their inspiring stories - the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind-the-scenes life of filmmaking. Join us every week in Studio One! We will be launching a new episode EVERY TUESDAY! Go LIKE & SUBSCRIBE to our channel, so you don't miss out! Learn more about our studio at www.4the1studio.com and check out our 3D tour under the Studio Spaces tab. We are a Houston, TX based production studio aiming to change the world one story at a time! Contact us to be a guest or to get more information on the studio! Email: info@4the1studio.com…
On Set Life Podcast, our studio - 4 The One Studio, interviews all walks of life in the entertainment industry to hear their inspiring stories - the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind-the-scenes life of filmmaking. Join us every week in Studio One! We will be launching a new episode EVERY TUESDAY! Go LIKE & SUBSCRIBE to our channel, so you don't miss out! Learn more about our studio at www.4the1studio.com and check out our 3D tour under the Studio Spaces tab. We are a Houston, TX based production studio aiming to change the world one story at a time! Contact us to be a guest or to get more information on the studio! Email: info@4the1studio.com…
Sarah Ontiveros is native to Houston, Texas and has been working in media production for over a decade. Her early years focused on photography of all mediums, shooting for local bands, Houston music festivals, local publications, weddings, and any and all special events. Eventually she transitioned to portraiture and opened her own private photography studio. In 2016, she graduated from the University of St. Thomas with a Bachelors degree in English Literature and a concentration in Creative Writing. Wanting to align her passions for visual and written storytelling, Sarah enrolled in a filmmaking course at Houston Community College. Production Management was the sole class she completed and it is what propelled her into the film industry in Houston. She has since worked on a number of local film sets and projects. Most notably as a First Assistant Director, Producer, Actor, and a first-time Writer and Director. Her debut Narrative Short Film was also selected as a finalist in the 2023 HCAS CineSpace competition, where a total of eleven finalists were chosen out of 400 submissions worldwide. Sarah thanks the film community for taking her under their wing and hopes to continue to tell monumental stories of life. On Set Life Podcast, our studio - 4 The One Studio, interviews all walks of life in the entertainment industry to hear their inspiring stories - the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind-the-scenes life of filmmaking. Join us every week in Studio One! We will be launching a new episode EVERY TUESDAY! Go LIKE & SUBSCRIBE to our channel, so you don't miss out! Learn more about our studio at www.4the1studio.com and check out our 3D tour under the Studio Spaces tab. We are a Houston, TX based production studio aiming to change the world one story at a time! Contact us to be a guest or to get more information on the studio! Email: info@4the1studio.com…
Issac Farrar is an experienced editor and creative professional with over 15 years in the film and television industry. Originally from the Sacramento area, he has developed his skills in various creative cities, including Los Angeles and Austin, before making Houston his home. Isaac has worked with big names like Paramount, Bellator MMA, and Nickelodeon, creating impactful digital content and mastering post-production. He is also the founder of *Skip Film School*, an online community designed to offer practical education and support for aspiring filmmakers and editors. His journey showcases his passion for storytelling and his dedication to building connections within the creative community. On Set Life Podcast, our studio - 4 The One Studio, interviews all walks of life in the entertainment industry to hear their inspiring stories - the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind-the-scenes life of filmmaking. Join us every week in Studio One! We will be launching a new episode EVERY TUESDAY! Go LIKE & SUBSCRIBE to our channel, so you don't miss out! Learn more about our studio at www.4the1studio.com and check out our 3D tour under the Studio Spaces tab. We are a Houston, TX based production studio aiming to change the world one story at a time! Contact us to be a guest or to get more information on the studio! Email: info@4the1studio.com…
This episode is all about Justin Brown's journey into motion design and his work creating motion systems for brands. It covers his background, including his shift from playing football to getting into animation, and how he now creates consistent visual experiences for both web and video through motion graphics. The episode also touches on how art and technology come together in his work, how motion design has evolved over time, and how his curiosity and drive for innovation keep pushing him forward in the digital space.…
In this episode, we sit down with Jenny Waldo, a filmmaker and educator, to discuss her inspiring career journey and the challenges she has faced in the film industry. Jenny shares her diverse experiences in film production, offering insights into her teaching methods and how she helps students navigate the emotional and practical realities of pursuing a creative arts career. Throughout the conversation, we explore key themes such as the importance of resilience, managing expectations, and finding a balance between personal and professional life in the film industry. Follow Jenny: https://www.instagram.com/jennywaldo Follow 4 The One Studio: https://www.instagram.com/4the1studio/ Want to be on the show? Contact us at info@4the1studio.com…