Weekly Buzz 6/28/25: Walmart & Target Summer Deals vs. Prime Day | New Amazon AI Tool | MCF Fees Waived

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Walmart, Target announce competing Prime Day sales
https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/
Amazon temporarily waives seller fee tied to Walmart orders
https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/
Amazon Seller Central: Update product listings with new Fix Recommendations tool
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja
Amazon Seller Central: Ensure compliance documentation comes from compliant labs
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41
Amazon Seller Central: Add or change price discounts in bulk with new template
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT
Amazon Seller Central: Quality guidelines for promotions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM
Walmart testing ‘dark stores’ to fill online orders, according to report
https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report

Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:54 - Big Box vs Amazon
• 02:22 - Training Tip: Index Checker
• 05:53 - Waived MCF Fees
• 07:22 - New AI Listing Tool
• 08:16 - New Compliance Req
• 09:22 - Helium 10 New Feature Alerts
• 16:25 - New Buk Template
• 17:19 - Promotions Guidelines
• 19:16 - Walmart Dark Stores