62 | The Rise of Ryno: Transforming Digital Marketing in Home Service with Chris Yano

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Show Information

Episode Number: 62

Date: November 25, 2024

Duration: 55:14

Guest Contact Information

Guest: Chris Yano

Company: Ryno Strategic

Guest Website: https://rynoss.com/

Podcast Host of: To The Point- Home Service Podcast

https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese interviews Chris Yano, founder of Ryno Strategic Solutions. Chris shares his journey from a small-town upbringing to becoming a leader in digital marketing for home services. He discusses the evolution of his company, the challenges of navigating a dynamic market, and the importance of accountability in partnerships. Chris also highlights the significance of understanding booking rates for business health and reveals Ryno's new branding and growth strategy, including a recent private equity partnership aimed at scaling the business further. In this conversation, Chris Yano discusses the merger of Blue Corona and Ryno, emphasizing the need for a reset in the digital marketing landscape. He explores the integration of AI in marketing, the importance of finding purpose after significant transitions, and the necessity of resetting personal life pillars. Chris shares insights on choosing the hard path for growth and the opportunities available in the trade industry, encouraging listeners to focus on self-improvement and leadership.

Takeaways

• Chris Yano's journey began in the Midwest, focusing on helping small businesses.
• Ryno Strategic Solutions evolved from a small marketing firm to a major player in home services.
• Understanding the consumer's buying cycle is crucial for effective marketing.
• Accountability is key in partnerships; it's not always marketing's fault.
• Booking rates are a critical metric for assessing business health.
• Ryno's new branding reflects its growth and commitment to the industry.
• The company has adapted to market changes, especially during COVID-19.
• Chris emphasizes the importance of community service in business culture.
• Private equity partnerships can be a strategic move for growth.
• Building relationships in the industry has been vital for Chris's success. The merger of Blue Corona and Rhino was a strategic move to reset the digital marketing landscape.
• AI is a tool that should be used wisely in business.
• Finding purpose is crucial after significant life transitions.
• Resetting personal life pillars can lead to better overall well-being.
• Choosing the hard path often leads to greater growth and success.
• The trade industry is experiencing a resurgence of opportunities.
• Self-discipline is key to achieving long-term goals.
• important to take responsibility for one's actions and decisions.
• Continuous self-improvement benefits not only oneself but also the team and family.
• There are abundant resources available for learning and growth in today's world.

Chapters

00:00 Introduction to Chris Yano and Ryno Strategic Solutions

05:10 The Evolution of Ryno's Services

11:11 The Importance of Accountability in Partnerships

17:58 Ryno's New Branding and Growth Strategy

24:54 Private Equity Partnership and Future Plans

30:37 Navigating the AI Landscape in Marketing

40:27 Resetting Life's Pillars

46:53 Choosing the Hard Path for Growth