Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Show Information Episode Number: 96 Date: July 14, 2025 Duration: 34:21 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Ara Mahdessian Company: Service Titan Guest Website: www.ServiceTitan.com Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Ara Mahdessian, co-founder and CEO of Service Titan. They discuss the evolution of Service Titan from its inception to becoming a publicly traded company, the importance of leadership and trust in business, and the necessity of focus and prioritization for growth in the home service industry. Ara shares valuable insights on how to lead a team effectively, the significance of customer success, and offers practical advice for business owners looking to grow their operations. Takeaways Service Titan started with a focus on plumbing and expanded based on customer demand. The journey to becoming a publicly traded company was unexpected but rewarding. Leadership requires a high degree of trust among team members. Trust is built on competence, intentions, and commitment. Focusing on one thing at a time leads to better execution and results. Customer success drives business growth and retention. Engagement in critical projects is essential for leaders. Ambition should be balanced with realistic execution capabilities. Prioritization is key to achieving business goals. Using technology like Service Titan can significantly impact business success. Chapters 00:00 The Journey of Entrepreneurship 00:01 Service Titan's Growth and Industry Impact 02:51 Leadership Lessons Learned 08:36 The Importance of Trust in Leadership 12:55 Prioritization and Bandwidth in Business 18:01 Rapid Fire Questions and Personal Insights 23:52 Advice for Business Growth Keywords Service Titan, leadership, home service, business growth, prioritization, customer success, trades, technology, entrepreneurship, trust…
Show Information Episode Number: 95 Date: July 7, 2025 Duration: 43:45 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Stephanie Postell Company: Anchor Heating & Air Website: https://anchorheatingandair.com TikTok : @anchorheatingandairLLC Facebook : Anchor Heating and Air LLC Personal Contact : spostell@anchorheatingandair.com Summary In this inspiring episode of the Freedom Blueprint podcast, host Justin Deese sits down with Stephanie Postell, co-founder of Anchor Heating & Air in Charleston, SC. From being fired days before Christmas to building a multi-million-dollar HVAC business, Stephanie and her husband David’s journey is a story of faith, perseverance, and unapologetic community-driven growth. Stephanie Postell shares how personal branding, authentic leadership, and creative social media strategy helped them build a $9M business in under four years—all while keeping their values front and center. Learn how their focus on culture, community, and connection helped them recruit top talent, grow a loyal customer base, and inspire others in the home services industry. Takeaways Origin Story: How losing a job (twice) became the catalyst for starting Anchor Heating & Air. Building a Brand on Trust: Stephanie’s unique take on why authenticity beats paid ads every time. Community Marketing: Creative, low-cost ways to build loyalty and generate leads. Social media for Recruiting: How TikTok and Facebook have become hiring tools—not just ad platforms. Culture that Converts: What makes Anchor a place top techs want to work—and stay. Faith & Resilience: The deeper purpose behind their business and the role of faith in their journey. Freedom in Business: What it really means to work on your business, not just in it. Chapters 00:00 – Welcome & Introduction Justin introduces Stephanie Postell, co-founder of Anchor Heating & Air, and sets the stage for a high-impact conversation. 01:00 – Launching Anchor Heating & Air Stephanie shares how she and David were unexpectedly fired and used that turning point to build their own HVAC company. 04:30 – Starting a Business… Two Weeks Before COVID From honeymoon to hustle—how Anchor’s early days were shaped by a pandemic and unexpected adversity. 06:00 – Scaling Fast: From $2K to $9M in Under 4 Years The key moves and mindset shifts that helped Anchor Heating & Air grow rapidly and profitably. 11:00 – Marketing on a Shoestring Budget Why community engagement beats paid ads—and the real ROI behind birthday cakes, PTA meetings, and local sponsorships. 16:30 – Rejecting Google PPC & Outmarketing with Authenticity Stephanie breaks down why Anchor has spent less than $7K on Google ads—and doesn’t regret it. 20:00 – TikTok for Recruiting? Yes, Really. How a creative approach to social media became Anchor’s secret weapon for hiring top techs. 27:00 – Social Branding = Culture Amplified Showing the human side of the business through fun, authentic content—and how it drives team loyalty and local awareness. 34:00 – Life Outside the Business From bourbon collecting to off-road adventures—how Stephanie and David stay connected and grounded as married co-owners. 38:45 – The Freedom Fast Five Rapid-fire insights on leadership, freedom, growth strategies, and one powerful lesson every business owner needs to hear. 43:45 – Final Thoughts: Culture Before Content Why the foundation of culture must come before you ever pick up the phone to film a TikTok. Keywords HVAC business growth, Plumbing and HVAC leadership, Starting an HVAC company, Anchor Heating and Air Charleston, Stephanie Postell podcast, Justin Deese Freedom Blueprint, Home service business success, HVAC marketing strategies, HVAC recruitment tactics, Community-driven HVAC marketing, Culture in the trades industryHow to grow a service business, Low-budget HVAC marketing ideas, Social media, recruiting HVAC, TikTok for home services, HVAC company branding, Building a trades business from scratch, Business growth after setback, Creating HVAC company culture, Woman-owned HVAC business, HVAC business startup story, HVAC owners on TikTok, HVAC entrepreneur story, HVAC business using social media, Anchor Heating & Air, Freedom Blueprint Podcast, High Proof Offroad, Pearl Promise, David and Stephanie Postell, HVAC business in Charleston SC, HVAC founders podcast interview…
Show Information Episode Number: 94 Date: June 30, 2025 Duration: 41:14 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Co-Host Contact Information Guest Co-Host : Kristen Deese Company: Virtual CFO Guest Co-Host Website: www.KristenDeese.com Guest Co-Host Email: Kristen@KristenDeese.com Sow The Land: https://www.youtube.com/c/SowtheLand Summary In this episode, Justin and Kristen Deese reflect on their first experience raising 50 meat chickens on their property—and the surprising number of business lessons that came with it. From the importance of planning and systems to knowing when to ask for help, they share insights that every home service business owner can relate to. Whether or not you care about chickens, you'll walk away with practical, grounded strategies for building a better business—one stage at a time. Takeaways Start with the end in mind. Like raising chickens, business success requires a clear outcome and a roadmap to get there. Systems must evolve. What works in the early stages won’t scale—know when to upgrade. Research matters—but execution matters more. Get educated, but don’t wait forever to act. Ask for help. Hiring coaches or experts can shortcut costly trial and error. Measure what matters. The results—just like chicken weights—are worth tracking. Don’t let emotion block tough decisions. Business leaders must learn to separate care from sentimentality. Many hands make light work. Delegation and teamwork dramatically increase efficiency. Chapters 00:00 – Welcome to the Chicken Episode 02:00 – Why We Started Homesteading 07:15 – Choosing Meat Chickens: A Short-Term Farm Project 13:30 – Business Begins with Research and a Plan 18:45 – Phase One: The Brooder Stage 24:10 – First Losses and Learning from Mistakes 27:30 – Upgrading Systems as the Business (and Birds) Grow 34:00 – The Power of Routine and Team Buy-In 38:15 – Processing Day: Planning for the Final Step 45:00 – Coaching, Courses, and Outsourcing in Business 53:45 – Emotions vs. Leadership: Making Hard Decisions 59:10 – The Final Product: ROI on 275 Pounds of Chicken 66:00 – Lessons Learned and What We’d Do Differently 72:00 – Applying the Chicken Process to Business Growth Keywords #BusinessSystems #LeadershipLessons #HomeServiceSuccess #EntrepreneurMindset #FarmToFreezer #SmallBusinessGrowth #OutsourceWisely #TeamEfficiency #EmotionalDiscipline #ChickensAndBusiness #FreedomBlueprint #JustinDeese #KristenDeese #HomesteadingBusiness #BusinessPlanning #KnowYourWhy…
Show Information Episode Number: 93 Date: July 23, 2025 Duration: 27:29 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Chris Gist Company: Paradise Home Services Guest Website: www.ParadiseHomeServices.com Guest Email: Chris.Gist@ParadiseHomeServices.com Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese and his business partner Chris Gist discuss their journey in entrepreneurship, touching on personal insights, the importance of freedom, leadership lessons, and the significance of creating a positive company culture. They also delve into their experiences in the HVAC industry and share valuable wisdom on maintaining happiness within a growing business. Takeaways Why they value fun as a core business principle What freedom really looks like after a business sale How brisket, breakfast, and team culture helped build loyalty The role of HVAC in their growth (and why variable speed systems are game changers) The importance of creating a business that supports happiness , not just profitability Chapters 00:00 Welcome to the Freedom Blueprint Podcast 03:01 Rapid Fire Questions with Chris 05:08 Defining Freedom as a Business Owner 08:15 Lessons from Selling to Private Equity 10:32 Creating a Positive Company Culture 19:04 Navigating Seasonal Business Trends 23:50 Final Thoughts on Culture and Happiness Keywords #FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #PrivateEquityExit #BusinessGrowth #CompanyCulture #LeadershipLessons #Entrepreneurship #BusinessFreedom #HVACMarketing #ChrisGist #JustinDeese #ChrisGist#ServiceBusinessSuccess #BuildToSell #FunAtWork…
Show Information Episode Number: 92 Date: June 16, 2025 Duration: 33:25 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Jimmy Speyer Company: Glass House Guest Website: GlassHouse.biz Summary In this episode, Justin Deese and Jimmy Speyer discuss the current economic climate and its implications for home service businesses. They explore the concept of recession preparedness, emphasizing the importance of measuring key performance indicators, understanding customer acquisition costs, and the potential benefits of subscription models. The conversation also highlights innovative strategies for maintaining customer relationships and educating them about new technologies. Finally, they provide an overview of Glass House, a company dedicated to helping home service businesses enhance their outreach and profitability. Takeaways Preparedness is key in uncertain economic times. Understanding your cost of revenue versus lead cost is crucial. Subscription models can smooth out cash flow for businesses. Educating customers can lead to increased sales opportunities. Proactive outreach is more effective than reactive strategies. Measuring performance metrics helps identify underperforming channels. Maintaining customer relationships is essential during slowdowns. Innovative services can create additional revenue streams. Understanding capital costs is vital for business sustainability. Glass House offers tools for effective customer outreach. Chapters 00:00 Introduction and Context Setting 02:19 Understanding Economic Uncertainty 05:23 Preparing for Recession: Key Strategies 08:25 Measuring Performance and ROI 11:29 Innovative Business Models: Subscription Services 14:23 Leveraging Customer Relationships for Growth 17:26 Staying Ahead with Technology and Trends 20:45 The Power of Customer Referrals 24:06 Educating Customers vs. Selling 25:44 Subscription Models in Home Services 27:46 Preparing for Economic Changes 29:10 Introduction to Glasshouse 31:40 Proactive Outreach Strategies Keywords recession preparedness, home service businesses, subscription models, economic uncertainty, customer education, capital management, business strategies…
Show Information Episode Number: 91 Date: June 9, 2025 Duration: 20:15 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese discusses the complexities of leadership, emphasizing the importance of understanding different leadership styles. He explores the four core styles: visionary, democratic, coaching, and commanding, detailing their strengths and weaknesses. Justin encourages leaders to identify their own style and adapt it to meet the needs of their teams, highlighting the significance of aligning personal and team motivations for effective leadership. Takeaways Leadership is a learned behavior, not just innate. Understanding your leadership style can transform team performance. There are four core leadership styles: visionary, democratic, coaching, and commanding. Effective leadership involves inspiring and clearing obstacles for your team. Aligning your 'why' with your team's 'why' is crucial. A good culture encourages team loyalty and reduces turnover. Self-evaluation and feedback from your team are essential for growth. Flexibility in leadership style is important based on team needs. Great leaders are aware and willing to adapt their approach. Consistent presence and growth as a leader lead to company growth. Chapters 00:00 Introduction to Leadership Challenges 00:31 Understanding Leadership Styles 02:07 The Importance of Aligning Team and Leader Why 04:20 Exploring the Four Leadership Styles 06:47 Self-Evaluation and Feedback in Leadership 09:29 Adapting Leadership Styles to Team Needs 12:04 The Essence of Effective Leadership 14:21 Conclusion and Call to Action Keywords leadership, leadership styles, team motivation, coaching, commanding, democratic, visionary, business growth, team culture, self-evaluation…
Show Information Episode Number: 90 Date: June 2, 2025 Duration: 13:31 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Jeff Gabelsberg Company: Jolly Goat Garage Doors Guest Website: https://jollygoatgaragedoors.com/ Summary In this episode of the Freedom Blueprint podcast, Justin Deese interviews Jeff, the owner of Jolly Goat Garage Doors, discussing the evolution of the garage door industry, the importance of branding, and the unique market opportunities in smaller towns. Jeff shares insights from his 30 years in the industry, the challenges of rebranding, and how community engagement through their mascot, a goat, has positively impacted their business. The conversation highlights the significance of quality service and the potential for growth in the garage door market. Takeaways The garage door industry has seen significant growth in recent years. Rebranding can transform a business's market presence and customer recognition. Community engagement through unique branding can attract customers. Smaller towns often have unmet needs for quality garage door services. Quality service and customer relationships are key to business success. Technology is playing a larger role in the garage door industry. The importance of having a memorable brand name cannot be overstated. Higher-end products can lead to better customer satisfaction and loyalty. Understanding market demands in rural areas can lead to business expansion. The journey of entrepreneurship involves continuous learning and adaptation. Chapters 00:00 Introduction to the Garage Door Industry 03:03 The Evolution of Jolly Goat Garage Doors 05:59 Branding and Community Engagement 08:49 Market Opportunities in Smaller Towns 11:50 Conclusion and Future Aspirations Keywords garage doors, Jolly Goat, branding, community engagement, market opportunities, service industry, technology, business growth, customer service, home improvement…
Show Information Episode Number: 89 Date: May 26, 2025 Duration: 28:09 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Kristen Deese Company: Virtual CFO Guest Website: www.KristenDeese.com Guest Co-Host Email: Kristen@KristenDeese.com GlassHouse https://www.glasshouse.biz/ NorthStar Marketing https://www.picktruenorth.com/ CES https://www.trustces.com/ PowerSelling Pros https://powersellingpros.com/ Wealthy Plumber https://www.skool.com/wealthyplumber/about Trades AI https://www.skool.com/automation-foundation/about Summary In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese reflect on their recent workshop event, discussing the insights gained, the importance of networking, and the role of AI in home services. They share their experiences with attendees, the value of collaboration, and the excitement for future events, emphasizing the community aspect of their work. Takeaways The workshop exceeded expectations in terms of engagement and learning. Networking opportunities were abundant and beneficial for attendees. The event focused on building knowledge progressively over two days. AI and automation can significantly enhance efficiency in home services. Collaboration among different industries led to valuable insights. The importance of going back to basics in business practices was highlighted. Attendees appreciated the structured flow of the workshop content. The event fostered a sense of community among participants. Future events are already being anticipated by attendees. Celebrating milestones, like anniversaries, adds a personal touch to events. Chapters 00:00 Workshop Reflections and Insights 12:45 Networking and Collaboration in Home Services 27:53 Future Events and Community Engagement Keywords Virtual CFO, PowerProfitWorkshop.com , workshop, networking, home services, AI, automation, leadership, business growth, KPIs, collaboration, event planning…
Show Information Episode Number: 88 Date: May 19, 2025 Duration: 26:40 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Sam Preston Contact: Sam@ServiceScalers.com Website: www.ServiceScalers.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, and the need for businesses to understand their conversion rates. Sam shares insights on how to effectively manage marketing channels and the significance of geographical strategies. The conversation emphasizes the necessity of mastering customer acquisition and the impact of social media marketing. Takeaways Service Scalers focuses on high-converting websites for home services. Niche marketing can lead to significant growth opportunities. Understanding ROI in digital marketing is crucial for success. Conversion rates often reveal deeper issues in business operations. AI can enhance marketing strategies and efficiency. Customer acquisition should be the primary focus of service businesses. Master one marketing channel before expanding to others. Geographical targeting is essential for effective marketing. Social media can be leveraged differently based on the service type. Enjoying life while growing a business is important. Chapters 00:00 Introduction to Service Scalers 01:04 The Journey into Home Services 03:57 Understanding Digital Marketing ROI 06:50 Identifying Conversion Issues 09:55 Leveraging AI in Marketing 12:29 The Importance of Customer Acquisition 14:50 Mastering Marketing Channels 18:41 Geographical Marketing Strategies 21:30 Social Media Marketing Insights 23:43 Closing Thoughts and Wisdom Keywords Service Scalers, digital marketing, home services, customer acquisition, AI in marketing, marketing strategies, conversion rates, social media marketing, ROI, home service industry…
Show Information Episode Number: 87 Date: May 12, 2025 Duration: 36:24 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Rory Krueger Company: Krueger Heating Cooling and Geothermal Guest Website: www.callkrueger.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese welcomes back Rory Krueger to discuss insights from the recent Service Nation Boston Summit and strategies for preparing HVAC businesses for the busy season. Rory emphasizes the importance of customer service, particularly how calls are answered, and the need for effective networking within the industry. He shares actionable tips for improving customer interactions and highlights the significance of collaboration among contractors to elevate the entire industry. Takeaways Start with the way you answer the phone. Nothing happens until the phone rings. Develop a customer intake delivery system. Focus on the homeowner's experience, not just the broken item. The words we choose to use matter. Networking can elevate the entire industry. Training for CSRs is as important as for technicians. Implementing systems can improve customer satisfaction. Rising tides lift all boats in business. Be proactive in reaching out and collaborating with peers. Chapters 00:00 Introduction and Background 03:04 Insights from the Boston Summit 06:01 Networking and Learning from Others 08:56 The Importance of Implementation 12:09 Customer Service and the Phone Process 14:59 Preparing for the Busy Season 18:01 Understanding Customer Needs 20:52 Creating a Positive Customer Experience 23:46 The Role of Networking in Business 27:12 Closing Thoughts and Advice Keywords HVAC, busy season, customer service, networking, Service Nation, business growth, industry insights, operational efficiency, customer experience, training…
In this episode of the Freedom Blueprint podcast, Justin Deese interviews James Hatfield from LiveSwitch, exploring his journey from home services to technology innovation. James shares insights on how LiveSwitch is revolutionizing the home services industry with live video technology, enhancing customer experience, and improving operational efficiency. He discusses the importance of philanthropy, entrepreneurship programs for incarcerated individuals, and the future of staffing solutions in the industry. The conversation emphasizes the significance of building trust through video communication and networking on platforms like LinkedIn. Takeaways James Hatfield transitioned from home services to technology by educating himself in accounting and business. LiveSwitch started as a way to improve emergency response through live video technology. The company has developed a program to help incarcerated individuals become entrepreneurs. Live video technology is transforming the home services industry by enhancing customer experience and operational efficiency. Using live video can help businesses save time and resources by reducing unnecessary site visits. The technology allows for better communication and trust-building with customers during emergencies. Virtual assistants can provide staffing solutions for home service companies, reducing costs and improving service. Networking on LinkedIn can lead to valuable connections and business opportunities. LiveSwitch's technology can help document customer interactions and improve accountability. The future of home services may involve more virtual communication and less reliance on in-person visits. Episode Number: 86 Date: May 5, 2025 Duration: Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: James Hattfield Company: LiveSwitch Website: LiveSwitch.com https://www.linkedin.com/in/james-hatfield/ Live Demo: https://book-a-demo.referral-factory.com/ugFihtnc Chapters 00:00 From Home Services to Tech Innovator 03:01 Philanthropy and Entrepreneurship 05:54 Revolutionizing Emergency Response 08:57 Transforming Home Services with Live Video 11:48 Enhancing Customer Experience 14:47 Leveraging Technology for Business Growth 20:42 Revolutionizing Sales Calls with Technology 21:36 The Customer Journey: From Inquiry to Engagement 23:57 Enhancing Customer Trust Through Visual Communication 25:29 Streamlining Technician Operations for Better Service 27:52 Leveraging Technology for Emergency Situations 29:29 Building Trust in High-Stress Scenarios 30:36 Exploring Global Talent for Local Businesses 33:34 Networking and Building Relationships for Growth Keywords LiveSwitch, home services, technology, entrepreneurship, customer experience, video communication, staffing solutions, emergency response, business growth, networking Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 85 Date: April 28, 2025 Duration: 32:22 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Aaron Ruddick Contact: Aaron@reliablecomfort.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strategic growth, and his new venture, Kyko Garage Solutions. He emphasizes the significance of continuous learning, networking, and the need for clear boundaries in family businesses. Aaron's story is one of resilience, transformation, and the pursuit of excellence in entrepreneurship. Takeaways Aaron Ruddock's journey in HVAC began with a trade school after high school. He emphasizes the importance of family in his business, employing relatives and maintaining a family-oriented culture. Leadership in a family business requires clear boundaries and expectations for family members. Joining a best practice group was a pivotal decision for Aaron's business growth. The transition from a small to a larger business requires different leadership skills and strategies. Aaron's HVAC company faced stagnation before joining Service Nation Alliance, which helped them grow significantly. He learned the importance of controlling labor and material costs in business operations. Aaron's new venture, Kyko Garage Solutions, focuses on garage doors, floors, and cabinets. Rebranding and establishing systems were crucial for the success of Kyko Garage Solutions. Continuous learning and networking are essential for personal and professional growth. Chapters 00:00 Introduction to Aaron Ruddock's Journey 01:52 The HVAC Business Beginnings 08:16 Growth and Challenges in HVAC 12:10 Leadership Lessons and Strategic Growth 19:13 Venturing into Garage Solutions 24:15 Rebranding and Business Transformation 28:19 Continuous Learning and Networking Keywords HVAC, garage solutions, business growth, leadership, family business, entrepreneurship, rebranding, networking, best practices, strategic planning Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 84 Date: April 21, 2025 Duration: 42:19 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Brigham Dickinson Company: Power Selling Pros Guest Website: PowerSellingPros.com Gift to listeners: Download a FREE Happy Call Script text the word HAPPY to 385-247-3714 Summary In this episode of the Freedom Blueprint Podcast, Justin Deese speaks with Brigham Dickinson, CEO and founder of Power Selling Pros. They discuss the importance of maximizing call center efficiency, creating a fun work environment, building a culture of training, and utilizing technology for performance monitoring. Brigham emphasizes the need for contractors to recognize blind spots in their operations and the significance of coaching and consistency in call centers. The conversation also touches on legacy building in business and the importance of having fun in the workplace to drive performance. Takeaways Most contractors overlook the importance of their call center. Improving call conversion can significantly impact revenue. Creating a fun work environment boosts team performance. Training and role-playing should be integral to hiring. CSRs should have the ability to earn commissions based on performance. Utilizing technology can enhance monitoring and performance tracking. Coaching should be consistent and supportive, not punitive. Legacy building is essential for long-term business success. Every department should be an incubator for leadership. Fun should be a core value in the workplace. Chapters 00:00 Introduction to Power Selling Pros 01:13 Blind Spots in Call Centers 05:01 The Impact of Call Conversion Rates 09:11 Creating a Positive Call Center Culture 12:59 Training and Compensation Strategies 17:06 Utilizing Technology for Performance Monitoring 21:42 The Importance of Call Center Engagement 24:09 Delegating Tasks for Business Growth 25:44 Understanding Business Cycles 29:05 Cultivating Leadership in Your Team 31:43 Finding Freedom in Business 32:23 Proactive Customer Engagement Strategies 35:08 Creating a Fun Work Environment Keywords call center, business tips, customer service, training, leadership, contractor success, fun workplace, performance monitoring, coaching, legacy building Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Information Episode Number: 83 Title: New Ventures: Partnerships and Growth with Joe Strittmatter Date: April 14, 2025 Duration: 41:58 Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.com Guest: Joe Strittmatter Contact: joestrittmatter1301@gmail.com Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Strittmatter, who shares his journey from growing up in the plumbing and HVAC industry to successfully transitioning his business through various challenges, including the 2009 housing crisis. Joe discusses the importance of profitability over revenue, the role of mentorship, and the necessity of effective leadership and systems in scaling a business. He emphasizes the hard work required to succeed and the lessons learned from his experiences in the service industry. In this conversation, Justin Deese and Joe Strittmatter discuss the evolution of leadership, the challenges of transitioning from business ownership to retirement, and the importance of finding purpose and setting goals. They explore new ventures in the home services industry, the significance of partnerships, and the preparation required for launching a new business. The discussion also touches on the anticipated challenges in the market and the need for strategic planning in the face of potential economic downturns. Takeaways Joe Strittmatter's journey began as a second-generation owner in the plumbing and HVAC industry. He transitioned from construction to service due to the 2009 housing crisis. Profitability is more important than revenue; focus on net profits. Mentorship played a crucial role in Joe's business success. There is no 'silver bullet' for success; hard work is essential. Developing systems and processes is key to business growth. Leadership skills must evolve as the business scales. Allowing employees to make decisions is vital for their growth. Failure is a part of learning; it should be embraced. Traditional methods can still be used to achieve effective marketing. You have to manage the outcome, not the minutia. Trust your team to handle tasks effectively. Finding better people to hire is crucial for growth. Transitioning to retirement can be challenging without goals. Boredom can lead to unhealthy habits post-retirement. Helping others grow is a fulfilling aspect of business. A bored entrepreneur can struggle with motivation. Partnerships can expedite business growth and success. The home services market may face challenges in the coming years. Running lean is essential for navigating economic downturns. Chapters 00:00 Introduction to Joe Strittmatter's Journey 02:52 Transitioning from Construction to Service 06:11 Navigating the 2009 Housing Crisis 08:53 Growth and Profitability in Business 12:04 The Importance of Leadership and Systems 14:53 Lessons Learned from Mentorship 18:02 Scaling and Managing Growth 22:07 Leadership and Trust in Business 23:05 Navigating Life After Business 27:01 The Importance of Purpose and Goals 30:07 New Ventures and Partnerships 34:35 Preparing for Market Launch 38:57 Future Challenges in Home Services Keywords plumbing, HVAC, business growth, entrepreneurship, leadership, service industry, profitability, mentorship, marketing, construction, leadership, business growth, retirement, entrepreneurship, partnerships, market launch, home services, purpose, goals, challenges, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
Show Title: The Profit Blind Spot: What’s Really Killing Your Bottom Line Show Information Episode Number: 82 Date: April 7, 2025 Duration: 37:56 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Kristen Deese Company: Virtual CFO Guest Website: KristenDeese.com Gift to listeners: Cost of A New Hire Calculator- Email Kristen@KristenDeese.com PowerProfitWorkshop.com Summary In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners. Takeaways More sales do not equal more profitability. Busy does not always mean productive or profitable. Intentional systems are crucial for business success. Understanding gross profit margin is essential for profitability. Cash flow is different from profitability and must be managed separately. Marketing spend should be evaluated carefully for ROI. Hiring new staff requires a clear plan for revenue generation. AI can enhance business operations if used correctly. Workshops provide deeper learning opportunities than large conferences. You need to hold your marketing accountable for performance. Chapters 00:00 Introduction to Profitability Challenges 08:09 Understanding Profit Margins and Sales 15:49 Identifying Overhead and Administrative Costs 25:12 The Impact of Debt and Advertising on Profitability 29:43 Upcoming Power Profit Workshop Overview Keywords business, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurship Mentioned in this episode: Power Profit Workshop 2025- PowerProfitWorkshop.com…
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