The Metrics That Don't Matter | Chris Malta's EBiz Insider Podcast
Manage episode 517235759 series 3593971
You ever notice how people treat website analytics like they're reading tea leaves? They'll sit there staring at numbers that don't mean anything, convincing themselves they're one step away from greatness because their "engagement rate" went up 0.3%. It's like bragging that your houseplant grew an extra inch while your kitchen's on fire.
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