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Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)
Manage episode 428119126 series 3567011
Niels van Melick에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Niels van Melick 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences.
Here's what you'll learn in this episode:
• The challenges and solutions in collaborating with technical experts.
• How to develop a content strategy centered on high-value pillar content.
• Techniques for making technical content engaging and accessible.
• The importance of preparation and research in content creation.
• Strategies for repurposing content to maximize its reach and impact.
• Insights into validating content topics with customers and internal alignment.
Tune in for valuable insights and actionable tips.
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH MICHELLE:
🔔 LinkedIn: linkedin.com/in/michelle-peterson/
🌐 Website: netspi.com
11 에피소드
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