How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)

B2B Marketing Done Right

This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips for marketers at all stages of their careers.

Here’s what you’ll learn in this episode:

• The first key steps to take when starting a new marketing role.
• How to build a marketing foundation from scratch.
• Strategies for gaining buy-in and fostering collaboration with other departments.
• Tips for implementing quick wins to demonstrate marketing value.
• The importance of data measurement and creating a robust marketing dashboard.
• The role of employer branding in attracting top talent and scaling a company.

Tune in for useful insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH IFE:

🔔 LinkedIn: linkedin.com/in/ifeakintoye/

🌐 Website: vantagepoint.consulting