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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
Manage episode 444138379 series 3562653
Helene Parker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Helene Parker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment.
Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert.
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Timestamp:
(0:00) - Who is Helen Lum and What We’re Going To Talk About
(05:05) - Measurement Definition
(07:57) - Where You Can Apply AppScience
(09:49) - How Scalable Is AppScience Data
(12:49) - What is Panelless
(15:53) - Best Practices in Targeting Culturally Relevant Segments
(25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns
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The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist
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Meet The Team:
Hélène Parker - Chief Programmatic Coach
Learn Programmatic
Manuela Cortes - Co-Host
Programmatic Digest In Espanol
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