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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Manage episode 440570563 series 3562653
Helene Parker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Helene Parker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.
We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise.
Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode.
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We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
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Timestamp:
(00:02) Demystifying Programmatic Consulting and Outsourcing
(03:37) Marketing Agency Services Explained Simply
(10:42) Effective White Labeling in Agency
(13:36) Programmatic Consulting
(18:41) Unlocking Career Potential Through Transferable Skills
(26:17) Career Success and Specialization in Industry
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Meet Our Guest:
John-Paul Burke
Meet The Team:
Hélène Parker - Chief Programmatic Coach
Learn Programmatic
Manuela Cortes - Co-Host
Programmatic Digest In Espanol
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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180 에피소드
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