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Episode 212: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
Manage episode 407360796 series 3559739
Tom Foster에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tom Foster 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.
Here’s a Glimpse of What You’ll Learn0:14 Introduction
2:51 Response Marketing
6:00 Working With CorelDRAW
7:06 Working With McAfee
10:12 The Hackable? Podcast
13:14 Attracting Big Brands
14:43 Marketing Professional Services
18:58 Experience-Based Branding
20:06 Performance Marketing
22:52 Experience and Memory
26:32 Creating Excitement
28:45 Developing a Branded Podcast
35:04 Marketing Is an Investment
36:34 Past Mistakes
37:50 Mentors
39:39 Podcast Recommendations
40:29 Conference Recommendations
42:26 Rituals and Routines
47:05 Closing Thoughts
Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing- Carolyn Walker of Response
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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