Lon Stroschein: Finding Purpose and Intentionality

The Intentional Agribusiness Leader Podcast

In this compelling episode, Mark Jewell welcomes Lon Stroschein, founder of Normal 40, to explore the journey of intentional leadership and life transitions. From his South Dakota farm roots to becoming a corporate executive and eventually founding Normal 40, Lon shares powerful insights on courage, clarity, and finding meaning in midlife. Together, Mark and Lon discuss themes of leadership, personal growth, and the evolving role of agribusiness professionals.

Key Takeaways:

• What It Means to Be Intentional:
• Lon defines intentionality as "trust with clarity where you expect to be led and lead others," emphasizing the importance of clarity, consistency, and proactive daily actions.
• From Wandering to Clarity:
• Lon's concept of Normal 40 speaks to professionals who feel caged, frustrated, or unfulfilled despite external success. His story of leaving a high-powered executive role resonates with anyone questioning their career path or legacy.
• Courage vs. Confidence:
• Making big life changes isn’t about starting with confidence; it’s about leaning into courage. Confidence is built through courageous action and persistence.
• Building a Backup Plan:
• Lon stresses the importance of developing a side project or skill—not necessarily for income but for proof of your own potential and as a confidence-builder.
• Insights for Agribusiness Leaders:
• Leaders in agribusiness must balance the needs of their teams and customers while remaining intentional in their roles. Empowering employees to solve problems in their own way fosters engagement and innovation.

Notable Quotes:

• “If you wait until you’re ready, you better be ready to wait.” – Lon Stroschein
• “You’re not going to leave with confidence. You’re going to leave with courage. Confidence comes later.” – Lon Stroschein
• “The best life is hard to make a living at, but don’t confuse those two things.” – Lon Stroschein’s father
• “Leadership is a reflection. Your environment reflects back the things you need to work on.” – Mark Jewell

Practical Insights for Leaders:

1. Define What You Don’t Want:

• Start by identifying what’s not working. This process can illuminate the path toward what truly matters.

1. Save Early, Save Often:

• Delayed gratification and early savings can provide the freedom to explore new opportunities later in life.

1. Develop a Side Project:

• A side hustle or skill gives you confidence, options, and proof that you’re capable of more.

1. Empower Your Team:

• Allow employees the freedom to solve problems in their way, creating a culture of trust and engagement.

1. Celebrate Agriculture’s Unique Lifestyle:

• Recognize the richness of agricultural life and invite others to experience its rewards, even amid its challenges.

Intentional leadership begins with intentional self-reflection. Take the first step today.