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10 - Dave Roth - Confessions of Digital Marketing Missteps
Manage episode 410452830 series 3540445
Bad Decisions with Jim Banks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bad Decisions with Jim Banks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer.
Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com
Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.
We explore the complexity of running Google Ads accounts today vs. the past and how generative AI can help streamline workflows, and the constant innovation required in the digital marketing industry.
We jump into the challenges and strategies needed to work with startups, setting expectations, and maintaining client relationships and why Jim doesn't like working with startups (no offense to any startups)
One small ask - would you please subscribe to the show and leave me a rating - it goes a long way
25 에피소드
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