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Best Social Media Content Practices in Instagram And Facebook | EP 46
Manage episode 423032729 series 3504457
Bijal Patel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bijal Patel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
“Can you imagine for a second that as a small business owner, you make mistakes and sometimes you spend thousands of dollars making mistakes?” Today, Bijal (@bijal.launch) highlights the importance of maintaining a focused content strategy to engage audiences effectively and the value of creating curiosity through open loops. She also stresses the importance of energy and authenticity in content creation, the need to compete in areas where competitors are weakest, and how aligning content with brand identity can drive both engagement and social impact.
Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!
Timestamps
4:00) Importance of maintaining a narrow content focus for better audience engagement.
(7:27) Using curiosity and open loops to keep the audience engaged.
(10:54) Sharing personal experience of hiring mistakes and their costly impacts.
(14:21) Instagram's reversion to its original strategy after unsuccessful attempts to rival TikTok.
(17:48) Advice on competing where competitors are weakest, not in their zone of genius.
(21:15) Importance of energy, tone, and body language in content creation.
(24:42) Realizing and overcoming self-limiting beliefs in content creation.
(28:09) How dopamine affects excitement levels and impacts everyday life.
(31:36) The evolution of content strategy and its impact on engagement.
(35:03) Reflection on personal journey and lessons learned in content creation.
(38:30) Importance of aligning content strategy with brand identity.
(41:57) The role of brand strategy in driving social impact and business growth.
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