How Steve Cummins Reaches a Hard-to-Impress Tech Audience

How to Scale a Business

Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise.

Chapters

• 00:00:00 - Introduction & Warm Welcome
• 00:00:33 - Steve Cummins' Path to Marketing
• 00:02:53 - Tackling Tech Marketing Hurdles
• 00:04:47 - Proven Strategies to Elevate Tech Marketing
• 00:05:44 - Avoiding Costly Marketing Missteps
• 00:10:32 - Gaining Momentum Through Targeted Focus
• 00:16:37 - The Power of Consistent Marketing Practices
• 00:21:24 - Exploring the Future: New Marketing Technologies
• 00:23:45 - Closing Insights and Final Reflections

Links and Resources

• Steve on LinkedIn
• Solent Strategies
• The Marketing Mix Podcast
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!