How Jacob Kelly Built a Marketing Empire Without Following Trends

How to Scale a Business

Hector sits down with Jacob Kelly for a conversation about the intersection of marketing, content creation, and genuine connection with audiences. Jacob shares his experiences from growing one of the top podcasts in the world to building impactful marketing campaigns, breaking down why chasing trends often leads to hollow results. They explore the balance between art and media, the underrated power of newsletters, and how businesses can use podcasts as more than just content—they can be sales tools. Tune in to hear a fresh perspective on how brands can truly resonate with their audience.

Chapters

• 00:00:00 – The Unfiltered Opening: Meet Jacob Kelly
• 00:00:30 – From Sports Marketing to Podcast Stardom: Jacob's Origin Story
• 00:02:08 – Why Most Businesses Fail at Online Marketing
• 00:04:08 – The Podcast Hack That Doubles as a Sales Tool
• 00:08:03 – Newsletters Aren’t Dead: Why Jacob Still Bets on Email
• 00:12:21 – Timeless Marketing Strategies That Outlast Trends
• 00:21:56 – Art vs. Media: Why Your Business Needs to Know the Difference
• 00:24:35 – The Wrap-Up: Key Takeaways and Final Thoughts

Links and Resources

• Jacob on LinkedIn
• Jacob on Instagram
• Jacob on TikTok
• Artwell Podcast
• Artwell Substack
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!