How David "Ledge" Ledgerwood Turns $0 Podcasts Into $150K+ Enterprise Deals

How to Scale a Business

Hector sits down with David "Ledge" Ledgerwood, a guy who’s cracked the code on turning content into closed deals. Ledge doesn’t just talk about B2B sales—he’s done it, closing $50M in enterprise deals and landing Fortune 1000 clients using podcasting as his secret weapon. They get into the strategy behind why most agencies and service businesses struggle to scale, and how the right content-to-revenue system changes everything. If you’re tired of spinning your wheels with cold outreach and content that doesn’t convert, this is the episode that’ll show you a smarter way to grow.

Chapters:

• 00:00:00 – The Story Begins: Who is Ledge and Why Should You Listen?
• 00:01:37 – The Accidental Podcast Strategy That Closed $150K+ Deals
• 00:04:22 – Scaling B2B Services: Lessons From Add One Zero
• 00:09:11 – The Harsh Truth About Content Marketing (Most Are Doing It Wrong)
• 00:15:39 – The Real ROI of Content: Beyond Vanity Metrics
• 00:22:14 – The Hidden Power of Strategic Content Distribution
• 00:27:42 – Niche Domination: Why the Smallest Markets Yield the Biggest Wins
• 00:31:57 – Wrapping Up: Where to Find Ledge and What’s Next

Links and Resources:

• Ledge on LinkedIn
• Add1Zero
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!