How Dan Mott's Three-Step Approach Redefines Social Selling

How to Scale a Business

Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how these methods not only increased his business's revenue but also changed his perspective on sales. Listeners will learn how to leverage social media to build authentic connections and scale their businesses efficiently.

Chapters:

• 00:00:00 - Kicking Things Off with Dan Mott
• 00:00:37 - From Sales Hater to LinkedIn Innovator
• 00:03:36 - The Triple Threat of Social Selling
• 00:06:13 - Crafting Content that Converts
• 00:08:45 - The Art of Writing Engaging Posts
• 00:11:20 - Balancing Quality and Quantity in Content
• 00:14:52 - Engagement Masterclass: Tips and Tricks
• 00:17:18 - Building Genuine Connections
• 00:19:35 - Leveraging Comments and DMs for Success
• 00:21:49 - Prospecting Like a Pro
• 00:27:21 - Final Nuggets and Must-Have Resources

Links And Resources:

• Dan on LinkedIn
• The LI Social Selling Playbook
• Marketing Ops
• Dan’s Newsletter
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!