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Amplafy Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amplafy Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes

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Manage episode 463582587 series 3445673
Amplafy Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amplafy Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you!

Chapters:

  • 00:00:00 - A Warm Welcome and the Storyteller’s Arrival
  • 00:00:29 - From Corporate Suit to Storytelling Savant
  • 00:01:36 - The Storytelling Secret B2B Keeps Ignoring
  • 00:02:06 - Fatal Storytelling Missteps You Might Be Making
  • 00:03:34 - Transforming Customers into Brand Heroes
  • 00:05:41 - Villains in Marketing? Yes, and You Need One
  • 00:06:44 - Executive Personas: Building Brands with Personality
  • 00:08:02 - The Triple Threat of Stories Every Brand Needs
  • 00:09:59 - Spreading Your Story Like Wildfire
  • 00:12:42 - Your Toolkit for Becoming a Master Storyteller
  • 00:18:28 - When to Outsource: Hiring the Right Storyteller
  • 00:19:35 - The Final Act: Caroline’s Parting Wisdom

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  continue reading

347 에피소드

Artwork
icon공유
 
Manage episode 463582587 series 3445673
Amplafy Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amplafy Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you!

Chapters:

  • 00:00:00 - A Warm Welcome and the Storyteller’s Arrival
  • 00:00:29 - From Corporate Suit to Storytelling Savant
  • 00:01:36 - The Storytelling Secret B2B Keeps Ignoring
  • 00:02:06 - Fatal Storytelling Missteps You Might Be Making
  • 00:03:34 - Transforming Customers into Brand Heroes
  • 00:05:41 - Villains in Marketing? Yes, and You Need One
  • 00:06:44 - Executive Personas: Building Brands with Personality
  • 00:08:02 - The Triple Threat of Stories Every Brand Needs
  • 00:09:59 - Spreading Your Story Like Wildfire
  • 00:12:42 - Your Toolkit for Becoming a Master Storyteller
  • 00:18:28 - When to Outsource: Hiring the Right Storyteller
  • 00:19:35 - The Final Act: Caroline’s Parting Wisdom

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  continue reading

347 에피소드

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