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Nik Sharma에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nik Sharma 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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S11 E4: Scaling a Brand: Deep Dive

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Manage episode 463824379 series 3373337
Nik Sharma에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nik Sharma 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between.

Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand?

Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process?

And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!)

Instant turns browsers into buyers by supercharging your retention marketing.

  • Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
  • Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
  • Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.

Learn from Instant at instant.one/limited

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

117 에피소드

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S11 E4: Scaling a Brand: Deep Dive

Limited Supply

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published

icon공유
 
Manage episode 463824379 series 3373337
Nik Sharma에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nik Sharma 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between.

Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand?

Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process?

And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!)

Instant turns browsers into buyers by supercharging your retention marketing.

  • Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
  • Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
  • Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.

Learn from Instant at instant.one/limited

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

117 에피소드

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Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older generation who lean into Facebook for information on what to buy? Brands seem to be getting around it by being just that: a brand. With name recognition, upper funnel attention may actually be a way to get around these policies. Plus, Nik has a secret for subscription-based brands: landing pages. The goal is to minimize the number of clicks users have to go through. Jumping through hoops to get a subscription? That’s not fun. Test your landing pages and see how the journey can be tighter. And, Nik talks about relationships. What’s the relationship like between you and your repeat customers? Are you providing them with just a product, or do you add on experiences and education? Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website. Plus, how much does your Shopify checkout screen REALLY matter? It actually matters a TON. The simpler and cleaner it looks, the more reviews you can provide, the more people are more inclined to buy. Does your checkout look trustworthy? Does it have Shop Pay enabled? And, Nik talks about comparison charts. Should you compare your products against each other, or compare your products to ones offered by other companies? Both have pros and cons. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between. First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot your Is when it comes to lists, testing, naming, etc. If you’re spending tens of thousands of dollars on ad spend on Meta and TikTok, it’s in your best interest to keep your ad structure neat and tidy. Otherwise, you’re setting your money on fire. Plus, Nik talks catalog ads and product page funnels. Here’s a tip: using a program like Marpipe creates the catalog for you and then you can run it into your inventory. Work smarter not harder, friends. And, don’t forget to collect customer feedback—qualitative data is JUST as important as quantitative data. What do your consumers want to see? What could be improved? Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand? Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process? And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!) Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
There’s a TON of DTC tactics out there—and you might not be using them as much as you should. In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder. Plus, should you really remove apps like Honey and Capital One Shopping? Turns out it’s not as much of a discount as they make it seem. Nik explains why using affiliate links instead may yield a better result. And, 21 Questions isn’t just a game from middle school slumber parties—it can actually help you nail tone of voice and brand perception. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
When someone mentions data, what do you think of? Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right. Ever heard of guerrilla sampling? Wrapping a Cyber Truck, handing out samples in front of a Target, that’s guerrilla sampling. And it can actually work for many DTC brands, especially CPG products as Isaac mentions. Creativity is KEY. And, we get real about discounts, buying in bulk, and how offering discounts—especially in subscription models—can affect how people view your brand. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/podcast Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to. Plus, Nik recommends running a product incrementality test to see if programmatic display ads have any effects—and TBH, they might not. How should you change your landing pages and website to optimize? And, creator agencies are trending. Is this bye bye for PR agencies? Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/podcast Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions. First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on your ad, what’s the landing page look like? There’s a TON of moving pieces. Plus, Nik covers some basic acronyms for new marketers. What do ROAS, MER, and CAC stand for, and why do they sound like 90s bands? Nik breaks it down so you’re not confused. Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025? First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends—you should have enough for each person to have a main duty—but DTC teams tend to work best on the leaner side. Then, Nik talks about revenue from each channel and how that differs between consumables and other products. Is there a sweet spot, or does it all vary from brand to brand? Plus, you shouldn’t discount your existing customers if you don’t need to—and Nik reveals why providing a gift with purchase might be a better idea. Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
BFCM broke RECORDS. No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns. Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate marketing? Visit motionapp.com or watch a demo of Motion here Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
The most important part of entrepreneurship? Imagination. Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains it all. And, it’s all about confidence during investor meetings: you’ve done the hard part. Now it’s time to showcase your work and be proud of what you’re doing. Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting. Visit motionapp.com or watch a demo of Motion here Plus, find out how Nik and Kelly feel about SaaS investing—and where they think it’s headed soon. Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Nik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison? Plus, have you ever had a Trader Joe’s rice cake? They’re sugar free, low calorie, they don’t sound appetizing. But, when you reframe the product in terms of benefits, that’s when customers really start to see its value. Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting. Visit motionapp.com or watch a demo of Motion here And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to have a conversation around data when they’re more creatively inclined? Plus, using data to your advantage is the key to your performance. When are people stopping their scroll? Should you put your energy towards click and convert, or towards time tested strategies? Also Reza talks about the magic of AI…and what it could mean for SaaS. Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting. Visit motionapp.com or watch a demo of Motion here And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts? Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting. Visit motionapp.com or watch a demo of Motion here Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best time to contact them about your product? How do you create consistency without breaking the bank on a brand agency? Plus, it’s time to get creative. Nik shares tips on how your messaging on Black Friday vs. Cyber Monday should differ, but still be creative. Should you keep it simple? Absolutely. Should you make it quick? Yes. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply to get started. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma…
 
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