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S11 E4: Scaling a Brand: Deep Dive
Manage episode 463824379 series 3373337
Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between.
Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand?
Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process?
And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!)
Instant turns browsers into buyers by supercharging your retention marketing.
- Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
- Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
- Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
117 에피소드
Manage episode 463824379 series 3373337
Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between.
Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand?
Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process?
And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!)
Instant turns browsers into buyers by supercharging your retention marketing.
- Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
- Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
- Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
Learn from Instant at instant.one/limited
Don’t forget to check out Nik’s helpful hacks here:
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
117 에피소드
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1 S11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with Nik 46:14
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1 S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II 27:01
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1 S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods) 37:06
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1 S11 E1: New Year, New Nik: Overrated, Underrated, and More 44:32
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1 S10 E7: Listener Mailbag: Adventures in Customer Acquisition 44:14
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1 S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More 41:38
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1 S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide 47:38
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1 S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion) 54:25
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1 S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel) 52:13
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1 S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More 44:54
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