))
#609: Brand Position Consultation (co-hosted by Lisa Aihara) - Eden Mitchell
Manage episode 356578237 series 3031841
Nathan Holritz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Holritz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In a crowded market with so many photographers, a clear and distinct brand position will enable us to stand out and capture the attention of potential clients more effectively! Join us for today's Bokeh Podcast episode to learn how to establish, communicate, and leverage a strong brand position in your own photography business! And bonus: guest co-host Lisa Aihara of Ellette Studio joins us to give design insight as well!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What is a brand position? (3:00)
The background of Eden's photography business (4:40)
How does Eden sum up the type of photography she offers? (13:07)
What are a few of Eden's target customer's pain points? (19:00)
Two elements to consider when coming up with a brand position statement (24:05)
Analysis of Eden's competition (26:00)
Design analysis and suggestions from co-host, Lisa Aihara (43:00)
Links:
https://edenmitchell.com
https://instagram.com/edenmitchellphotography
https://ellettestudio.com
https://instagram.com/ellettestudio
649 에피소드
공유
